6 innovative social media campaigns from the travel industry

In 2013, 47% of travellers shared their travel plans and asked for recommendations from contacts via social media. This means that a large chunk of travellers rely on social media to help them decide on their next trip. To reach these potential clients, travel businesses need creative and powerful social media marketing strategies. Let’s look at six most innovative social media campaigns to come from the travel industry in the last four years.

1. Send us your Facebook Profiles competition (Cape Town Tourism)

In September 2012, Cape Town Tourism launched the Send us your Facebook Profiles competition. The Facebook campaign urged travellers to send their profiles for a virtual tour of Cape Town’s least explored areas. After sending their Facebook profiles, entrants could create their own five-day Cape Town holiday, and watch their profiles explore the hidden gems of the Mother City.

After over 150 Point of View (POV) videos, 400 first person Facebook status updates and 10 000 POV holiday photos, the campaign registered 5800 page impressions and 41 000 monthly page visits. Through the campaign, tourist numbers in Cape Town rose by 4% and Table Mountain received its highest volumes in 83 years. The competition also helped Cape Town Tourism win the Best Overall Use of Social Media Award (Convention and Visitors Bureau) at the 2013 Travel + Leisure Social Media Awards.

2. ‘Twitter Hotel’ (@Sol Wave House)

Based in Mallorca, Spain, Sol Wave House prides itself on being the first ‘Twitter hotel’ in the world. With blue and white decor (based on Twitter’s colour scheme), the hotel has tied it’s marketing strategy to the social network.

insta

When guests check-in at the hotel, they are granted access to the hotel Twitter- available only through the hotel’s WiFi service. Guests can then tweet each other, share photos, send private messages, see who’s online and flirt by sending virtual kisses using #SocialWave .

To encourage guests to tweet about the hotel, food and drinks are ordered at the pool bar by tweeting the @SolWaveHouse. The hotel hosts #TwitterPoolParty, where Twitter guests receive a free drink each Friday.

3. #MeetSouthAfrica (South African Tourism )

In April 2013, South African Tourism invited 15 international travel bloggers from the iambassadors network to participate in the #MeetSouthAfrica campaign. The bloggers embarked on four different itineraries (our adventure/backpacker trip being only one of them) covering all nine provinces of South Africa. The campaign’s aim was to market the country as tourist destination on social media platforms.

social

By September 2013, the campaign had produced – 9,000+ tweets

  • 77.8 million tweet impressions or ‘opportunities to see’
  • 3.3 million twitter accounts reached
  • 1,059 photos on Instagram
  • 31,500 views within 12 hours of a single photo on Facebook posted by Uncornered Market
  • 60,000+ views of Viajando con Diego’s bungy-jump video on YouTube

South African Tourism launched the official #MeetSouthAfrica campaign on Instagram in October 2013. By mid-December, 2572 photos had been shared under #MeetSouthAfrica on social network.

4.The Hilton Brothers: Tattoos Hornets Fire (VisitSweeden)

VisitSweeden created a powerful Pinterest campaign based on photographs by American photogrpahers Christopher Makos and Paul Solberg. Known as Hilton Brothers, the pair traced the footsteps of Stieg Larsson’s crime-beating heroes in his novels: “The Girl with the Dragon Tattoo,” “The Girl Who Played with Fire” and “The Girl Who Kicked the Hornets’ Nest” to create an eye catching travelogue.

social

VisitSweden used the travelogue to create a Pinterest Board titled The Hilton Brothers: Tattoos Hornets Fire. The campaign inspired close to 1,000 Stockholm itineraries and won the Best Pinterest Photos Award at the 2013 Travel+Leisure Social Media Awards.

5. Hamilton Island Resort

social instameet

To create conversations around their destination, Hamilton Island Resort, Australia created theUltimate Instameet. The campaign aimed to create creating a mass meeting between Instagram users from across the globe on the island. Staged between November 23-25 2012, the campaign generated over 640 images and reached over eight million people through social media, including 815,000 of their direct Instagram followers alone. The campaign also gained mainstream media attention generating AUS$2.3 million and 65 million media impressions in the process.

6. Hampton Hotels

To educate guests about their hotels and brand identity, Hampton Hotels created a YouTube video series known as “Hamptionality Moments.” The campaign featured the recreation and sharing of the real life guest stories on the hotel’s YouTube channel. Launched in late 2012, the video series generated 5 million YouTube views, a 133% increase in Facebook fans, Twitter engagement growth over 110%, over 500 million social impressions.

http://springnest.com/blog/social-media-travel-marketing/

Become a Content Marketing Productivity Master: 21 Tips from the #CMWorld Community

  • 1. Become a Content Marketing PRODUCTIVITY MASTER: 21 TIPS FROM THE #CMWORLD COMMUNITY
  • 2. We can’t stop time. But we can learn to use it more effectively. Are you feeling overwhelmed? Tired of never getting through your to–do list? If so… you’re in the same boat as practically every content marketer we talk to. Fundamentally, the secret to feeling more productive is to have a plan for what you need to accomplish and stick to it. It’s easier said than done, for sure; but by implementing efficiency techniques, streamlining certain processes, and taking advantage of a few time-tested tricks, content marketers can increase their output while reducing the frustration, stress, and misdirected efforts that can often take them off track. Take a look at 21 of the most helpful tips the #CMWorld community had to offer during our recent Twitter chat on productivity. 2

111

  • 3. 33 It’s counterproductive to waste time on content that isn’t going to help your business achieve its goals. To maximize productivity, start with a strategic analysis of how relevant and valuable the effort is likely to be for both your brand and your audience. Mike Myers says he uses a simple flow chart to determine where content marketing will be helpful (and where it won’t) because, like with dessert, it can be hard to know when to say no.  I start by asking: “How relevant is the project to my market — i.e., clients and prospects?” —Roger C. Parker  Make strategic decisions. Know when something requested won’t add enough value. Prioritize, and suggest alternatives when possible. —Danalynne Wheeler LEAD WITH YOUR STRENGTHS — AND YOUR STRATEGY1
  • 4. 4 FOLLOW YOUR STRATEGY WITH A PROACTIVE PLAN2 Every strategic idea needs a plan to bring it to life. With advanced preparation, you can take some of the guesswork out of the content creation process, making it easier to stay focused and productive.  Successful content marketers choose topics in advance. They identify themes they can create content on in the upcoming months. Planning is key. —Roger C. Parker  Plan what to say & how. Create a title optimized to catch readers & search engines. —Joanie Eppinga
  • 5. 55 Content creation is as much an art as a science. Though you should definitely have a plan, it’s also helpful to be flexible and leave room in your process to take advantage of inspiration when it strikes.  Make notes all the time. They’re the seeds of content to come. You can’t harvest tomorrow unless you plant today. —George Stenitzer  Balance sticking with strategy (and saying no to what doesn’t fit) with the potential to explore new possibilities. Always keep the “learning mindset.” —Anne Janzer LEAVE ROOM FOR THE SPARK OF CREATIVITY3

222

  • 6. 6 FOCUS ON AUDIENCE NEEDS4 Content is created to spur an audience to action, so your productivity ultimately depends on how well your efforts are is suited to meeting that goal. Keep this in mind and you will never waste valuable time on efforts that miss the mark.  First, you have to understand your market and their needs. This provides focus. —Roger C. Parker  It’s all about knowing your audience. Knowing whom to talk to directs your decisions about what you do and don’t need to say. —Adam P. Newton  Outsider, a New York agency, suggests that content creators ask questions like, “Does this provide value to my audience?” “Would they share it?” Viewing your content from the audience’s perspective will help you figure out which projects may not work — even if they seemed like a good idea to you at first.
  • 7. 77 It’s hard to be productive if our minds are being pulled in a million different directions. Even small side projects can wind up derailing productivity in a major way, so it’s helpful to determine right from the outset what’s worth your immediate attention, what can be put on the back burner for a while, and what can be indefinitely postponed.  Roger C. Parker recommends starting out by asking, “How urgently do my customers or prospects need the information?” Then ask, “Is the project practical for me at the present time?” After that, if a client asks me to do a different task, I ask: “Which of our current tasks do you want me to put aside?”  Ronda Bowen says that looking at past performance of content helps, too. If you know a certain topic tanks in terms of page views, there’s no reason to continue to create content on that topic. SET PRIORITIES, AND DON’T GET SIDETRACKED5
  • 8. 8 BUDGET YOUR TIME… AND USE IT EFFECTIVELY6 Effective time management means devoting adequate attention to your content without allowing your efforts to take over your entire working life.  Successful content marketers run marathons, not races. Time management is essential. Manage your time as carefully as you would manage your money. —Roger C. Parker  Set aside blocks of time to draft your content without being interrupted by meetings or chats. —Sarah A. Parker  While planning is important, Mael Roth advises that sometimes you need to set yourself on “get it done” mode: “At some point it’s ‘learn by doing.’”333
  • 9. 99 Just as deadlines can create a sense of urgency for specific content projects, keeping a calendar of those projects can help you mentally plan and prioritize your day-to-day efforts — and hold yourself accountable for their completion.  Scheduling is key for productivity. —Cara Shannon  Lisa Masiello recommends being methodical and keeping a calendar, as she feels it’s easy to become distracted without a schedule.  Social media analytics vendor Union Metrics suggests drawing up a quarterly content calendar and working backwards from the deadlines you set in order to ensure time for drafts/your approval process. KEEP A CONTENT CALENDAR7
  • 10. 10 KNOW WHEN TO SAY NO8 No one likes to have to turn down a content request from a client or supervisor, but sometimes it’s a necessary evil in order to make good progress on current priorities, continually deliver on your content’s promises, and maintain your sanity.  Strategy is key. If a project doesn’t align, it’s not worth your time. —Angela Hursh  I cringe when clients try to pump out as much content as possible and skimp on quality. A content effort should be more than a checklist item. —Brandon Seymour  Many times marketing should say no to change. Don’t let your boredom of a tagline/ topic divert the oil tanker. —Nick Kellet  If there isn’t a compelling story [in a particular content idea], I find the exit. —Kip Meacham
  • 11. 1111 One of the easiest ways to become more productive is to get rid of repetitive or unnecessarily time-consuming tasks that are bogging down your efforts and replace them with more efficient techniques. Even if it takes some extra time to implement and adjust to the change, streamlining your processes often pays dividends in terms of productivity over the long-term.  I implemented a written request form for content projects. [This] creates accountability & saves me from 20 [rounds of] revisions. —Danielle Poupore  I use Mindjet’s MindManager to organize ideas, keep track of projects, and easily track influencers and ideas. And every content marketer needs a graphics program to create images for blog posts and social media. —Roger C. Parker  We use a lot of distraction-free writing tools to encourage the process, as well as an editorial calendar to plan it all out. —ClearVoice  Erika Heald asserts that collaboration tools like RedboothHQ, Kapost, Evernote, and Google Drive are key to her daily productivity. CREATE EFFICIENCIES WITH NEW TOOLS AND STREAMLINED PRODUCTION PROCESSES 9
  • 12. 12 FREE YOUR MIND10 Productivity isn’t always about going “heads down” into a project. Instead, experiment to discover what ideas and processes work best for you.  Stay curious and open to new innovations and marketing concepts. Set aside time to ‘study’ those who are doing it right. —Crowd Content  A large part of marketing productivity comes from understanding the machine of the internet and the psychology of people —Nick Kellet  We write down all of our ideas before dismissing any. —Kitterman Marketing
  • 13. 1313 Good writing is just as much “nurture” as it is “nature.” Set good habits right from the start of your content creation efforts and you’re practically guaranteed to become more productive as you progress.  Cultivate the habit of short, frequent working sessions rather than long, tiring sessions. —Roger C. Parker  Our best productivity tips are early mornings, strong coffee, and a separate window for social media, to avoid distraction. —Outsider (a NYC agency)  Try working at times when there will be fewer distractions. For example, @SparkerWorks has considered getting started earlier in the day: “Nobody bothers you in the early morning!” —Sarah A. Parker CULTIVATE EFFICIENT WORKING AND WRITING HABITS11CMS (444
  • 14. 14 HOLD YOURSELF TO DEADLINES12 Deadlines help you set clear parameters for your content efforts, and can create a sense of urgency that keeps you focused and on-task during the content creation process.  Deadlines definitely help with productivity! Sometimes it’s hard to get started if there is no goal in sight. —Wyzowl  Consider creating mini-deadlines for the various tasks required for each project. This can help you create a sense of urgency and pace your progress. —Roger C. Parker
  • 15. 1515 Content creation takes dedication. If you want to earn the loyalty of your audience, you must hold yourself accountable for delivering on what you promise — even when the process gets challenging or you run into a stumbling block.  To be a productive writer, make yourself write. Good ideas often come after you’ve gotten started. —Anne Janzer  Every successful content marketer I know reads and writes daily. —Patrick Hayslett PRACTICE SELF-DISCIPLINE13
  • 16. 16 AVOID BEATING YOURSELF UP OR GETTING FRUSTRATED14 It’s not easy for writers to create something that’s “just right,” so it’s natural to stumble with phrasing or get stuck on an idea once in a while. When the words just aren’t flowing, don’t be afraid to take your time and clear your mind — and know that you can always make changes down the line.  Give yourself permission for that bad first draft. Don’t edit as you write — it will only slow you down. —Ronda Bowen  If something’s really not working, give yourself permission to step away. Come back to it tomorrow. Work on something else. —Sarah A. Parker
  • 17. 1717 A trick some writers use to structure a content effort is to write the ending first, then craft the rest of the story so that it leads to the intended conclusion. Starting each project with your desired results in mind can reduce the need for time consuming revisions and rewrites throughout the process.  Develop your positioning first so that the content will communicate the desired marketing messages. —Samuel J. Scott  I’ve begun asking project requesters to tell me how they plan to use content. No sense making something to sit in a drawer. —Danielle Poupore START WITH YOUR DESIRED RESULTS AND PURPOSE AND WORK BACKWARDS15
  • 18. 18 MAKE CONTENT CREATION PART OF YOUR ROUTINE16 Just like good habits make good writers, regular routines can help those writers mentally prepare for creating quality content—and for staying the course, even when other priorities start to compete for their time and attention.  Show up. Turning up at your computer consistently is the best way to be successful. —Ronda Bowen  Brainstorm, outline, write, write, write, proof, have someone else proof, edit, & promote! If you get stuck, take a break, and then go back. —Aya Fawzy  I look for easy parts of the post to write — such as lists or easy topics — to build momentum. —Roger C. Parker555
  • 19. 1919 If you find yourself working on a complex topic with a lot of ground to cover, or are struggling to find the right flow for your discussion, try creating a simple outline first. Organizing your thoughts in this way can help you see which points are essential and which ones can be left out, as well as how to structure the conversation in the most logical way.  Map the journey. Know where you’re starting, ending and [where] you’ll stop at along the way. —Jeremy Bednarski  First, I take notes by hand & organize a rough structure. Last thing is proofreading. Then proofreading again. —Danielle Poupore  Start your writing with an outline. Then write everything down as quickly as you can. Lastly, edit, edit, edit. —Heidi Cohen  After outlining what you are going to write and why, just get words on paper/screen. Don’t edit, just do a “brain dump.” —Traci Browne NOT SURE WHAT TO WRITE? TRY CREATING AN OUTLINE17
  • 20. 20 USE THEMES TO BUILD A SERIES OF RELATED CONTENT18 Another way to handle complex topics is to break them up into small, manageable bites. Start by coming up with a list of relevant themes, and then create a series of related content pieces that you can that you can distribute on a regular basis.  Series are about brevity. Series turn complex ideas into snacks. Series also multiply the SEO value of one big idea. —Nick Kellet  A series can be a great way to get started. It gives you a theme and a goal to build off of. Feels less daunting every week. —Kitterman Marketing  A blog series can help with productivity in that (hopefully) you can map it all out ahead of time. —Jeremy Bednarski  In terms of productivity, having an established series is really helpful to me. It’s great for when I’m stumped on topics. —Christina Grieves666
  • 21. 2121 Content doesn’t always have to be original to be powerful. At times, it’s more productive to use the content you’ve painstakingly created and focus your time on ways to repackage it in a new way, or for a new platform.  @crestodina writes, “You need to view content as atoms you can recycle & rearrange in different ways.” —Roger C. Parker  It’s just so easy to do. So many resources and potential for data and info overload. Curate, collate, focus. —Jacob Henenberg  Break up mega-topics into edible chunks. Use customer questions to guide series topics. —George Stenitzer REPURPOSE THE WHEEL, DON’T REINVENT IT19
  • 22. 22 KNOW WHAT TO SPIN OFF OR RECYCLE, RATHER THAN REJECT20 If an idea starts to lead you in a different direction, don’t switch gears right away. Instead, tuck it away it somewhere safe, and then come back to it after you’ve finished the content effort you are currently working on. If the new concept still seems valid when you revisit it, you now have a ready-made topic on hand for your next content effort.  I’m a narrow-minded content creator. If anything remotely veers from my main idea, it goes in queue to become its own piece. —Patrick Hayslett
  • 23. 2323 When all else fails… you are probably working too hard. Sometimes it’s best to just step away and take some time to clear your mind before returning to your content creation. You may even come up with a new idea or two when you give yourself a break, rather than trying to force creativity when you just aren’t “feeling it.”  When I’m finished, I put the post aside overnight. I need to proof it from a fresh perspective. —Roger C. Parker  Even a 5-minute break can help. Ever do find-a-word puzzles? Great for improving visual acuity. —Joanie Eppinga  Step away & do something physical that you’ll see immediate results from: Clean a coffee cup, wipe down a counter, stretch. —Sarah A. Parker TAKE BREAKS TO AVOID MENTAL FATIGUE21
  • 24. 24 THANKS FOR READING! Want more ways to increase your productivity without losing sight of your priorities? Download our collection of useful templates and checklists to make the content marketing process easier. And don’t forget to join our #CMWorld Twitter chats every Tuesday at 12 Eastern to learn from our fabulous content marketing community and share your own tips for success. Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013, and 2014 Inc. 500 company. Learn how to create a documented content marketing strategy, a key component for improving overall content marketing effectiveness.

10 Χρόνια Global Management Challenge Ελλάδας

10 Χρόνια Global Management Challenge Ελλάδας PDF Print E-mail
Φέτος το Global Management Challenge γιορτάζει 10 χρόνια επιτυχημένης διοργάνωσης στην Ελλάδα!Μέχρι σήμερα 8.100 φοιτητές έχουν ζήσει τη μαγική εμπειρία του GMC, 75 οργανισμοί και επιχειρήσεις έχουν συνεργαστεί ενεργά με το GMC και έχουν βοηθήσει τους φοιτητές στα πρώτα επαγγελματικά τους βήματα, 46 Πανεπιστήμια, ΑΤΕΙ και Κολλέγια, από όλη την Ελλάδα και 21 Εκπαιδευτικά Ιδρύματα του εξωτερικού έχουν εκπροσωπηθεί στο διαγωνισμό και 4 κρατικοί φορείς (Υπουργείο Παιδείας & Θρησκευμάτων, Υπουργείο Ανάπτυξης & Ανταγωνιστικότητας, Γενική Γραμματεία Νέας Γενιάς, Ειδική Γραμματεία Ψηφιακού Σχεδιασμού) έχουν υπάρξει αρωγοί της εκπαιδευτικής πρόκλησης του διαγωνισμού στην Ελλάδα.

Ακόμη, 7 διακριθέντες φοιτητές έχουν λάβει υποτροφίες πλήρους φοίτησης στο Οικονομικό Πανεπιστήμιο Αθηνών (MBA International) και στο Πανεπιστήμιο Πειραιώς (MBA TQM), 37 Laptops, SONY Vaio, έχουν προσφερθεί στους διακριθέντες φοιτητές και 26 εκδηλώσεις σύνδεσης των φοιτητών με τον επιχειρηματικό κόσμο έχουν διοργανωθεί στο πλαίσιο του GMC Ελλάδας.

Συνολικά 9 αποστολές της Ελληνικής ομάδας, έχουν εκπροσωπήσει τη χώρα μας στο Διεθνή Τελικό με 1 Ελληνική Ομάδα, την ELPE-compass να κατακτά την 5η θέση διεθνώς το 2012!

To Global Management Challenge Greece συνεχίζει δυναμικά την πορεία του στην Ελλάδα, προετοιμάζοντας τον 10ο Διαγωνισμό Ελλάδας Global Management Challenge, που θα ξεκινήσει το Φθινόπωρο του 2014 και θα κορυφωθεί τον Απρίλιο του 2015 με το Διεθνή Τελικό που θα πραγματοποιηθεί στην Πράγα της Τσεχίας.


Δηλώσεις των Συνεργατών και Φίλων του GMC Ελλάδας για τα 10 χρόνια επιτυχημένης διοργάνωσής του!

Από τον επιχειρηματικό χώρο:

“Το Global Management Challenge είναι ένας διεθνής θεσμός, που δίνει σε νέους ανθρώπους την ευκαιρία να γνωρίσουν από κοντά τον κόσμο της επιχειρηματικότητας, να κατανοήσουν τις αξίες και τις προκλήσεις της, να αναπτύξουν στρατηγική σκέψη και δεξιότητες, να κάνουν περισσότερο ενημερωμένες και συνειδητές επιλογές σταδιοδρομίας.

Ο Όμιλος ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ στηρίζει με συνέπεια και υπερηφάνεια τη διεξαγωγή του διαγωνισμού στην Ελλάδα. Οι εξαιρετικές συμμετοχές και οι επιτυχίες των ελληνικών ομάδων, όλα αυτά τα χρόνια, επιβεβαιώνουν την αξία αυτής της επένδυσης. Ενισχύουν τη δέσμευσή μας στη στήριξη και την ενθάρρυνση των άξιων νέων ανθρώπων, οι οποίοι προσπαθούν, διακρίνονται, φιλοδοξούν. Πιστεύουμε ότι σε αυτά ακριβώς τα παιδιά, οφείλουμε να παρέχουμε κάθε δυνατή ευκαιρία και βοήθεια, ώστε να πρωταγωνιστήσουν στην ενδυνάμωση της ελληνικής επιχειρηματικότητας, αλλά και συνολικά στην ανάπτυξη της χώρας μας.”

Ευάγγελος Στράνης, Διευθυντής Εταιρικών Σχέσεων Ομίλου ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ, 2014


“Η συμμετοχή στο διαγωνισμό GMC θεωρούμε ότι προσφέρει στους συμμετέχοντες φοιτητές μια δυνατή εμπειρία σύνδεσης με τον επιχειρηματικό κόσμο, εμπειρία πολύ χρήσιμη για να αποκτήσουν μια πιο στρατηγική προσέγγιση της λειτουργίας μιας εταιρείας. ΗJohnson & Johnson Hellas Consumer SA, ήταν χορηγός 3 ομάδων στον φετινό διαγωνισμό! Μέσα από αυτή τη συνεργασία, είχαμε την ευκαιρία να γνωρίσουμε ταλαντούχους νέους που επέδειξαν ιδιαίτερο ενδιαφέρον για τις επιλογές καριέρας που μπορείς να έχεις σε ένα μεγάλο οργανισμό που δραστηριοποιείται επιτυχημένα τοπικά και παγκόσμια σε καταναλωτικό, ιατρικό και φαρμακευτικό κλάδο. Οι φοιτητές φιλοξενήθηκαν στις εγκαταστάσεις μας, και ήρθαν σε επαφή με ηγετικά μας στελέχη που μίλησαν για τις προκλήσεις των ειδικοτήτων τους και τις ικανότητες που χρειάζονται στο σύγχρονο επιχειρηματικό περιβάλλον. Για εμάς, η συμμετοχή στον διαγωνισμό δεν είναι απλά μια χορηγία αλλά η καλλιέργεια μιας συμβουλευτικής σχέσης καριέρας μεταξύ εταιρείας και φοιτητών!”

Έρρικα Λαμπριανού, HR Director Johnson & Johnson Hellas Consumer SA, 2014


“Το Global Management Challenge αποτελεί μία προσπάθεια να φέρει τους νέους κοντά στην επιχειρηματικότητα και τα πανεπιστήμια κοντά στις επιχειρήσεις. Κάθε τέτοια προσπάθεια είναι καλό να στηρίζεται και να προωθείται από όλους όσους έχουν τη δυνατότητα να το κάνουν. Τα 10 χρόνια του διαγωνισμού αποδεικνύουν με τον καλύτερο τρόπο ότι στην Ελλάδα υπάρχουν πολλοί άνθρωποι που στηρίζουν τέτοιες πρωτοβουλίες, νέοι που έχουν όνειρα, πανεπιστήμια που κάνουν αξιέπαινη δουλειά και επιχειρήσεις που συμβάλλουν στην ανάπτυξη της επιχειρηματικότητας στη χώρα μας. Εύχομαι κάθε επιτυχία τόσο για το διαγωνισμό, όσο και για τους ανθρώπους που συνεχίζουν να δημιουργούν με στόχο ένα καλύτερο μέλλον για τη νεολαία μας και κατ’ επέκταση για τη χώρα μας.”

Γιάννης Κουτράκης, Area HR Leader, South East Europe, IBM, 2014


“Μέσω της συμμετοχής στο Global Management Challenge, οι φοιτητές έχουν την ευκαιρία να δοκιμάσουν τις θεωρητικές τους γνώσεις σε συνθήκες πραγματικού επιχειρηματικού περιβάλλοντος. Το περιβάλλον αυτό σήμερα χαρακτηρίζεται από αυξημένη αβεβαιότητα και πολυπλοκότητα. Δεδομένου ότι, ως Accenture, η αποστολή μας είναι να βοηθάμε τις επιχειρήσεις να βελτιστοποιούν τις επιδόσεις τους, κατανοούμε πόσο σημαντικό είναι για τους φοιτητές να αποκτήσουν εμπειρία στη διαμόρφωση στρατηγικής και στη λήψη αποφάσεων, βάσει ρεαλιστικών σεναρίων.

Στα δέκα χρόνια παρουσίας του στην Ελλάδα, ο διαγωνισμός Global Management Challenge συμβάλλει σημαντικά στην ουσιαστική εκπαίδευση των φοιτητών και στην καλύτερη προετοιμασία τους για τις απαιτήσεις της αγοράς εργασίας. Εύχομαι ολόψυχα ο διαγωνισμός να συνεχίσει να εξελίσσεται, γιατί πρωτοβουλίες όπως το Global Management Challenge μας επιτρέπουν να αναδείξουμε τη νέα γενιά managers.”

http://www.globalmanager.gr/

How To Run A News Site And Newspaper Using WordPress And Google Docs

By Lauren Rabaino on Jun. 17, 2011 – 10:08 AMComment

A former colleague of mine, William Davis, understands what a “web first” workflow is, and has made it happen through software at his newspaper in Maine.  The Bangor Daily News announced this week that it completed its full transition to open source blogging software, WordPress. And get this: The workflow integrates seamlessly with InDesign, meaning the paper now has one content management system for both its web and print operations. And if you’re auspicious enough, you can do it too — he’s open-sourced all the code!

http://www.screenr.com/embed/8J8s

The video embedded above is a screencast from Davis, which outlines the new editorial workflow.

A truly web-first workflow

  1. Reporters and editors compose all stories in Google Docs. Using labels and native commenting, the stories get sent through the editing process.
  2. When a story is ready to publish, it gets sent from Google Docs to WordPress with one click.
  3. In WordPress, editors can publish the story to the web, then set up a print headline and print subhead.
  4. The story then appears in inDesign, where print designers can lay out the print newspaper.

“WordPress drives both our website and our print edition — you can’t put an article into the print edition of the paper unless it’s been put into WordPress,” Davis, the online editor of The Bangor Daily News, said.

No more copying and pasting, hallelujah!

Prior to implementing the new system, The BDN was using an ATEX system called Dewarview for print and a proprietary Web CMS called Creative Circle.

“We would have to copy and paste from Dewarview to Creative Circle, and our bureau reporters didn’t have access to Dewarview so they would have to e-mail their stories in,” Davis said of the clunky, disconnected workflow.

It’s basically free

Rather than having to pay a licensing fee to a company that runs your content management system, what The BDN has set up is essentially free to run. Of course, there were upfront costs involved withpaying freelancers to help write the plugins, and each month the website has to pay hosting fees, but the rest of the tools they use are free for everyone. WordPress is open source software that anyone can download and use. Google Docs is also a free product if your organization is small enough.

You can do it, too!

The beauty of open source is that everyone can contribute freely to the source code, making it that much more stronger and useful. Because Davis understands this, he’s open-sourced all of the software he used to build the new system and documented most of the other processes involved (liketransferring archives, for example). The only real hurdle goes beyond technology — you’ll have to get your whole newsroom to adopt the process.

“A lot of what took us so long to roll this out has been because of the complexity of the site, not the complexity of the setup. We started using the system in September and slowly moved over desks until they were all on Google Docs,” Davis said. “What was really time-consuming was rebuilding our site, which is incredibly expansive and has a lot of moving parts. We’re open-sourcing most of our work, so I really think it’d be pretty simple for another paper to adopt the same workflow.”

Davis said that for him, adoption was mostly pain-free.

“The reporters here understand what we’re trying to do and why it’s important to get the news out as quickly as possible,” he said.

Ready to get started?

If you want to take a stab at your own similar setup, here’s the baseline set of plugins to install:

  • The Zoninator, which allows you to order content on your website by hand instead of chronologically.
  • Edit Flow, which allows you to manage your workflow within WordPress through custom roles, statuses, and a ton of other features.
  • Co-Authors Plus, which allows you to set multiple authors per post.
  • Media Credit, which allows you to natively set the credit for images, instead of including the information in cutlines.
  • CP Redirect, which allows you to remap URLs from your old site.
  • XML import, for importing your archives into WordPress.
  • Docs to WordPress, which allows you to send your Google Docs to WordPress.

Correction: An earlier version of this post said that advertising was integrated into the web system. In fact, that process is still in the works.

Full disclosure: As I mentioned at the start of this post, William Davis is a former colleague of mine from CoPress, where we worked together virtually in college to help transition college newspapers to open source software.

http://www.adweek.com/fishbowlny/how-to-run-a-news-site-and-newspaper-using-wordpress-and-google-docs/245737

Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff – both offline and online. Social media presents marketers with a unique opportunity to connect with their target audience, build a consistent brand image across channels, and generate more sales.

With 70% of marketers planning to allocate more budget to digital, social media advertising in particular, it’s time to start thinking innovation and integration to make your campaigns count and messages last forever. Take inspiration from these seven fashion brands blazing the trail for unique and innovative digital marketing campaigns, and use integration to breathe life into your own marketing campaigns.

Adidas

At the forefront of social media innovation is sport brand Adidas, who constantly hit the right note with their campaigns. From lucrative sponsorship deals with sport stars that give Adidas the unique opportunity to connect sportspeople to their fans (as demonstrated by their use of the new Twitter DMs function) to an all-star World Cup campaign, Adidas are the front-runners in fashion on social media.

For their FIFA World Cup 2014 campaign, Adidas created a number of YouTube videos in collaboration with well-known football players such as David Beckham, Lionel Messi, and Pablo Armero to air throughout the tournament. Tweeting in several languages to engage with as many Twitter users as possible about different events during the games and created real-time visuals based on matches for their social channels. This was supported by the ‘All In Or Nothing’ commercials, that aimed to engage viewers by asking them to choose whether they were #AllIn or they give nothing. All this social media activity helped them achieve serious social growth. Adidas were the most talked about brand on social media during the World Cup, featuring in 1.59 million conversations, and they enjoyed a 5.2 million increase in followers across their social media channels. Even better, #AllIn was mentioned 917,000 times, making their campaign hashtag the most used brand hashtag on Twitter during the World Cup.

Key takeaway: The three pronged success formula; use a of a unique hashtag, combine it with real-time marketing, and captivating visuals to maximize engagement on your social media campaigns.

Topshop

British fashion retailer Topshop used social media to tie their offline/online efforts together during their fashion week campaigns, and with #AW15 London Fashion Week nearly over, they’ve certainly had some tricks up their sleeves to drive sales using Twitter. This isn’t the first time Topshop have created a front row experience for online shoppers and their social media audience. Topshop have been leading the way in digital innovation around fashion week since 2012, when they set up a live-stream of their catwalk show, enabling viewers to create a customizable catwalk selecting snippets of the catwalk they enjoyed, and share their favorite outfits in real-time on Facebook. They could also install an iTunes plug-in that let users download music straight from the catwalk.

Last year, Topshop invited customers to showcase their own looks on Instagram using the hashtag#TopshopWindow. All of these images were gathered together to be displayed on a triple-screen installation located in the window of Topshop’s flagship Oxford Circus store. All the photos combined created a fully interactive digital mosaic of aspiring fashionistas and was described as the ‘world’s first fashion show created by Instagram imagery’. An impressive use of user-generated content as part of a wider marketing strategy centred around London Fashion Week. Hats off to Topshop.

Key takeaway: Consider social media your inspiration for new and innovative ways to showcase your products.

Marc Jacobs

Marc Jacobs master social media by turning Tweets into currency, with campaigns that focus on driving footfall into their stores and pop-up shops. The #MJDaisyChain campaign saw the brand open a pop-up shop in London, where they created buzz for their Daisy fragrance. People could claim free deluxe samples of the Daisy perfume in exchange for Tweets using the hashtag, additionally the brand offered Twitter users a chance to win highly sought-after Marc Jacobs bags and jewelry for posting the most inspiring photos on Twitter with their unique hashtag. The real-time aspect of the campaign led to high volumes of people visiting the pop-up store, generating loads of buzz, and the brand achieved peak levels of organic reach.

Key takeaway: Generate positive buzz on social and increase the organic reach of a campaign by offering prizes and incentives in exchange for Tweets/posts.

Burberry

Burberry have a strong presence on social media and a firm affinity with Twitter marketing after allowing fashionistas to purchase items hot off the catwalk last September at London Fashion Week. Burberry commanded an 8% share of voice at last year’s #SS15 London Fashion Week, with over 8,000 Tweets sent about the brand – making Burberry the number one brand on Twitter during fashion week. Burberry uses social media to boost brand value and buzz around their Fashion Week collections.

Burberry’s team are seasoned professionals at creating campaigns that resonate with their audience. As part of a digital drive to highlight their expanding make-up collection, Burberry launched the ‘Burberry Kisses’ campaign, in collaboration with Google. Find out more about the tech behind the campaign here. Not only did the project require a dedicated subdomain, but Burberry extended the online campaign into offline territory by branding the US shop windows to match the ‘Kisses’ campaign theme.

Key takeaway: Make sure your campaign messages resonate with your audience by reaching them everywhere – marry up offline and online channels for a truly integrated campaign.

Gap

Global brand Gap understand the power of a good bargain. Though arguably one of the most recognizable fashion brands in the world, Gap enticed even more customers by teaming up with Groupon to create an irresistible deal: $50 worth of Gap apparel for $25. Gap used social media channels such as Foursquare to promote these deals and offers to new customers, and from this campaign alone 441,000 groupons were sold – bringing in profit of around$11 million. Gap’s Senior Director of Media cited their use of sites like Groupon and social media as a way of reaching new customers, and trying “to reach them in ways that are part of their everyday so that it becomes like a conversation.”

Key takeaway: Be where your audiences are, reach new audiences with different channels and provide incentives and discounts to further entice customers.

Dior

Classic, iconic, and oh-so-stylish, Dior uses social media to tell a story that builds excitement around their TV spots. Charlize Theron is the golden girl for the J’Adore perfume commercials, and the latest social media campaign is based around Natalie Portman as a runaway bride for #ItsMissActually. Dior differ from other brands in that they use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. With over 5.5 million Twitter followers and counting, this storytelling strategy is clearly working for them.

Key takeaway: Build a personality for your brand and use social media to tell your brand’s story.

Michael Kors

Named the top fashion brand on social back in 2013 for achieving a boost of 7 million new followers with Instagram, is any list of great fashion brands on social complete without Michael Kors? Michael Kors use social media to spread their brand vision across the globe, with campaigns such as #JetSetSelma which set out to encourage user-generated content and unite fans of the Selma bag across both online and offline.

Another great example of MK encouraging user-generated content on social media is their #WhatsInYourKorscampaign, which stretched across Twitter and Instagram, asking followers and fans to upload photos of what they’re carrying around in their beloved handbags. The brand followed up with the initial #WhatsInYourKors campaign, which began in 2013, by continuing to use the hashtag alongside style tips and advice. A clever way to recycle a unique hashtag for a long-term social media campaign.

Key takeaway: Encourage your audience to share content based around your brand values to foster engagement and reinforce those values.

http://www.socialbro.com/blog/steal-their-style-7-fashion-brands-bringing-life-to-their-digital-marketing

How to Open a Bar with No Money

Yes it is possible. I did it.111

Almost everyone wants to open a bar or restaurant at some point in their lives. It’s a very common dream, but the number of people who actually follow through with it and open a bar is minuscule. There are plenty of reasons for this, the biggest being MONEY!

Yep, there are a lot of things you just can’t do without money and opening a bar is one of them…or is it?

In my previous article:( http://www.squidoo.com/Open_a_bar ) I go on and on about the importance of having enough capital when opening a bar and the risk you are taking opening a bar without it. In hindsight, It was a bit of a contradiction on my part because I actually opened my bar without any money. So, while I would still like to stress the importance of being financially prepared, I thought I’d let you know how I opened my bar without money.

STEP 1 – Read, Read, Read! – Know every aspect of the bar business before you start

By reading as much as you can and talking with people who have done it before, you will be much better prepared to open your own bar. When you are trying to do it without money, you need to plan things out in advance so you are not hit with a surprise cost down the track.

STEP 2 – Plan It

toiletMake a simple business plan, you’ll need it.

Let’ face it. there are always going to be costs that you simply have to pay with real money, There is no way of getting around it. So at some stage you’ll need to convince someone to give you some cash.

To start with you’ll need to have a good idea about what type of bar you want to open. Think about all the details from theme, location, clientele, services, food, hours, potential earnings etc. etc. and put it all into a simple but attractive business plan. This doesn’t need to go into all the details of the business, think of it as a brochure for your bar. Just tell it like it is from explaining your concept to identifying your clientele. The aim is to let readers know exactly what you want to do and that you have a passion for it. A Power Point presentation may even be sufficient.

Once complete, your business plan will help you to stay focused and help you to raise money, which we’ll go into a bit later.

STEP 3 – The Big List – Write a comprehensive list.

Like I said, planning in advance is the only way to make sure there are no hidden costs that will jump out and bite you later. After reading as much as you can about the bar business, and making a simple plan, next you should write a list of things you’ll need. Include everything, from signs to drink coasters, staff to floor tiles. Make sure you put the estimated cost next to each item. If you are still unsure what goes into a bar, read some more and also try looking at photos of bar interiors. You’ll be surprised how many things you forgot.

STEP 4 – Crossing off Costs

Many of the items on your list can be obtained for FREE!2222

Many things that you’ll need can be obtained for free – if you know where to look.

The aim of this step is to cross the majority of items off your list. Sounds impossible right? Well it’s not, it’s just difficult. Opening a bar without any money was never going to be easy.

This will require some extremely creative thinking. Here’s a few ideas to get you started:

* Staff – This is a comparatively easy one. Find friends and family who are willing to work nights at your bar in exchange for a piece of the company or profits. Find them and cross it off you list.

* Stock – Many liquor distributors will allow you to open a 30 or even 60 day account, enabling you to pay for your liquor later, after you’ve sold it to your customers. Find one of those distributors and cross it off your list.

* Music Equipment – Find a house DJ with their own equipment and offer them a share in the company or profits in return for their full time services and equipment. You’ll be surprised how many budding D.J.s there are out there with all the latest equipment but no where to play. Cross it off your list.

* Glassware – Another easy one. Talk with beer and liquor companies. Many will be happy to give you glasses with their logos on them. Same goes for drink coasters, cocktail stirrers, ice buckets and bar runners. Cross them off your list.

* Refrigerators – Talk with your local Coke or Pepsi distributor. They’ll loan you fridges in exchange for exclusivity. Cross it off your list.

* Ash Trays – Talk to Marlborough. Cross them off your list.

* Signs – Get a beer or liquor company to sponsor your bar. They’ll pay for signs. Cross it off your list.

Etc. etc.

As you can see, with a little creative thinking you can cross most of the items off your list, saving you thousands of dollars. Be prepared for a lot of phone calls and selling yourself though.

STEP 5 – Getting Licensed – Finding a FREE liquor license is going to be tough…

Tough, but not impossible. The only way I know of to get a free liquor license (other than being given one) is to find a premises for your bar that comes with one. This is how I did it. My liquor license was owned by my landlord and rented to me each month with my lease payment. Nothing up front. Perfect!

There is a lot you’ll need to know about the restrictions and obligations that come with holding a liquor license. Some states even require certain qualifications and training. Please read up on it so you know what you are getting into.

STEP 6 – The Premisespremises

This one you definitely won’t get for free, unless your uncle owns the building and is prepared to give it to you rather than a paying tenant. Probably not going to happen.

You will always need to pay a deposit. This is usually the equivalent of one months rent and it must be paid upfront. If this is the only money you spend opening your bar you are doing really well. To find the money, show people your business plan, offer them a cut of the business in return for a few hundred dollars each, use a credit card or personal loan or simply ask friends and family for loans. Try selling shares in your business on EBay, post to forums and find partners. If your plan is up to scratch and you have already secured all the items from STEP 4, finding this small amount of money wont be hard.

Once you have the deposit, negotiate with the landlord to give you a few months rent free to renovate. If you get the bar built and ready before the end of the rent free period, you’ll be able to open and make some money before ever having to pay rent. Some landlords won’t give you a rent free period, but some definitely will.

STEP 7 – Design Cheap – Find inspiration keeping cost in mind

Some structural works cost more than others. Stick to simple straight lines and standard fittings. There are plenty of other ways to snazz it up later. Look at as many bar interiors as possible both for ideas and so you can get an idea of what works. I read a lot of books (listed below) which were full of great interior photos of the best bars in the world. It is surprising how simple some of them are.

Step 8 – Free Labor

Utilizing family, friends and students

This one wont be all that hard. Find friends, family, art students, trade students and artists who are willing to help you build and decorate your bar in return for free drinks, or even shares in the business. Of course, many of them will have had dreams of opening a bar themselves, so you will enable them to live out a little bit of their own dreams in helping you. They may even be willing to provide materials themselves or at deferred cost to you.

 STEP 9 – Spread the word

tires toiletFree marketing and advertising

With your bar nearing completion it is time to let the world know about it, well at least the local community. One added benefit in getting so many people involved in the design and building process is the free word of mouth promotion. If 10 people work on the bar and each of them tell 10 friends about it, you have 100 patrons for opening night right there before you even begin advertising.

Free marketing techniques is another topic all together and you will find plenty of info on it right here on Squidoo. I’ve listed a few good lenses below to get you started. One great FREE iPhone marketing tool is http://www.dreamwalkmobile.com

A Mobile App for Your Bar – Interact with your customers through their iPhones and other smart phones.

Nowadays, everyone seems to have an iPhone, Android phone or some sort of smart phone. If your bar caters to a younger crowd this will be the case for the majority of your patrons. This creates a great opportunity for you to interact with your customers. By developing a mobile app for your bar which your customer can download, you can then offer them loyalty incentives, feed them the latest news and promotions from your bar, enable them to check in at your bar, share your content on Facebook etc.etc.

Contact DreamWalk Interactive for a FREE mobile app quote.

STEP 10 – Open and Make Money Quick

Building your bar for free was just the beginning, try running it for free…

If you manage to follow all of the previous steps without any hurdles you are doing exceptionally well and I congratulate you. Very few would have had the stamina or determination. My advice to you now would be to make money and fast! You’ll soon find that building the bar was just the beginning, running the bar will be much, much more difficult.

To find out more about how I managed to build a bar without any money you can view a documentary they made about me called No Way San Jose here athttp://www.nowaysanjose.com

You can view the trailer below.

 

http://josephrussell.hubpages.com/hub/open_a_bar_free