FIFA generated more than $4 billion in sales from the 2014 World Cup.


FIFA Is Giving Brazil $100 Million After The Country Spent $15 Billion On The World Cup

Football’s world governing body FIFA said Tuesday it had set up a $100 million World Cup Legacy Fund for Brazil, aimed at sports facilities, youth and women’s football, and medical and health projects.

FIFA President Sepp Blatter pledged two years ago to give back some of the 2014 World Cup income to grassroots programs in the South American country, which spent about $15 billion organizing last year’s World Cup.

Spending on the Rio de Janeiro 2016 Olympics is expected to top $15 billion.

FIFA Secretary General Jerome Valcke, speaking in Sao Paulo, said the World Cup “inevitably has an impact on society and the environment in the host country.” He said organizers had a “responsibility to limit the associated negative effects, while at the same time maximizing the huge positive impact it can have.”

It will take years to assess the impact of the World Cup in Brazil.

It is clear that Brazilian politicians underestimated the costs, stadiums were late getting ready, and many related infrastructure project were cancelled, or have yet to be completed. On the field, matches were high-scoring and jam-packed, and a heavy police and military presence helped discourage the kind of protests that overshadowed the 2013 Confederations Cup.

Brazil was eliminated in a stunning 7-1 lost to Germany in the semifinals.

FIFA, a not-for-profit organization based in Switzerland, generated more than $4 billion in sales from the 2014 World Cup. The figure could reach $5 billion for Russia’s 2018 World Cup.

An analysis earlier this month said Brazil spent about $3 billion on new and refurbished stadiums, 90 percent of it being public money. Former President Luiz Inacio Lula da Silva had promised all stadiums would be privately financed.

Government officials acknowledged that public holidays associated with the World Cup were partly to blame for the country falling into a technical recession late last year.

Four of the 12 stadiums used for the World Cup are almost certain to become white elephants. Some are faced with hosting weddings and children’s events to generate income. Several are expected to host a few games for the Rio Olympics.

Valcke acknowledged that “some of the stadiums are not used permanently.” He said it would “take time to use all the stadiums at their maximum.”

He also responded to criticism of FIFA in the Brazilian media.cup stadiums

“Our commitment (is) to be in Brazil after the World Cup, not to leave, as some media said — I mean (comments like) ‘FIFA is coming to Brazil taking the money out of Brazil and run away from Brazil right after the final’. It is not true.

“FIFA is committed to develop and support football wherever we organize our events.”

Despite Brazil’s prestige in the game, Jose Maria Marin, president of the Brazilian Football Federation, said some of the legacy money was targeted for the 15 states where the game is not as well funded.

“We took on a commitment with the states that did not host the event to make sure the benefits of the World Cup will reach places where, although the love of football is huge, the structure offered to the community still cannot be compared to that which we see in the bigger cities.”

FIFA said the Brazilian federation was responsible for the projects — subject to FIFA approval. FIFA said the spending would be audited by accounting firm KPMG.


Tops Entrepreneurs’ Priority Lists for 2015

With an eye on the future, small businesses plan to invest most heavily in technology in 2015, according to a report fromeMarketer. The research indicated that 45 percent of small business owners expect to make technology purchases this year, more than double the number for office supplies, which was the second highest category.

trendsOther recent research also revealed just how serious small businesses are about getting new technology. When asked for the “holiday gifts” they wanted most this winter, in an October survey by Manta, a new computer topped the list, ahead of new customers or more money for business purposes. Meanwhile, a study from PNC Financial Services Group last summer found that 36 percent of small businesses owners planned to increase their spending on technology over the next six months. Additionally, technology was the most-cited category in an American Express survey last year looking at the areas in which small businesses planned to make capital investments.

The eMarketer report also points to a September survey from ad agency Cargo showing that nearly twice as many small business owners expected to spend more for computer equipment than expected to spend less. [Workers Want Say in Technology Adoption ]

“While computers may seem passé to consumers in the smartphone age, they remain important for small businesses,” the eMarketer study authors wrote.

However, the new research shows that despite their intentions, small businesses won’t spend the money on technology if they aren’t positive it will provide a significant benefit.

“Technology is a common denominator in small companies’ shopping lists,” the study’s authors wrote. “But [small business owners] will not spend on it willy-nilly, especially if unconvinced that up-to-date technology is essential to their success.”

In addition to technology, small business owners plan to spend money on office equipment, manufacturing and production equipment, office furnishings, real estate, and other items.

Social Media Marketing Solutions for Small Businesses

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.

Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer works on today’s increasingly social-media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 19 social media marketing solutions to help you get there.

1. Engagor — Real-time customer engagement platform

One of the reasons social media is effective for marketing is that it gives brands and businesses the ability to interact and engage with more people — all with just a few clicks of a mouse. Engagor is a comprehensive platform that helps you better engage with your customers in real time. It helps you monitor conversations about your brand and products (as well as your competitors and your industry in general) across all major social networks, news websites, blogs and forums. Engagor also simplifies keeping track of all your conversations, with features like scheduling, canned responses and workflow automation. The platform also has its own analytics and reporting features, which show you your audience’s demographics, who your fans and influencers are, and more. Additionally, it offers real-time collaboration tools to make teamwork simpler among social media managers. Engagor comes in three different price points: basic ($500 per month), professional ($1,500), and enterprise ($3,000) and each version offers a free trial.

2. — Location-based social media marketing

Location-based marketing is the next big thing in social media marketing. Leverage this technology with, which recently launched its ‘Places’ feature to help restaurants, hotels, stores and other brick-and-mortar businesses discover nearby leads and drive consumer engagement. Just input your address or name of business and the service will instantly aggregate all the social media posts within proximity. From there, you can find mentions of your business on status updates, photos, videos and other content that reflect what customers are thinking and their experience at your establishment. This allows you to find and approach the best customers with special offers, for instance, by sending them a thank you message for dropping by and including exclusive discounts for their next visit. is free, and paid plans are also available for more advanced features. [10 Social Media Selling Solutions for Small Businesses]

3. SocialCentiv — Find customers on Twitter

Twitter is a gold mine for finding new customers. People don’t just tweet about events and random nothings, but they also tweet looking for advice, products and services. Find them with SocialCentiv, a Twitter intent-based marketing Web app that helps small businesses turn conversations into customers. This self-serve platform lets users comb Twitter for potential customers using highly targeted metrics, such as those in their neighborhood or those seeking their specific product and services. For instance, a coffee house can search for tweets containing the terms “caffeine fix” or “need coffee,” then flag them to directly reply to the customer. Try SocialCentiv with a free 7-day trial.

4. — Hashtag search engine

hashKnowing what’s trending is key to reaching the right audience, but ask 10 different social networks and you’ll get 10 different answers. streamlines the process by providing a way to find out what’s hot across multiple social networks in real time. Dubbed as “The Social Search Engine,” collects status updates, tweets and other posts, allowing users to search for the most popular hashtags on Facebook, Twitter, Instagram and Pinterest — all in one place. This hashtag search platform also offers a user-friendly interface that includes customizable hashtag boards to filter and organize hashtag searches, as well as the ability to mute irrelevant search results. is a free service.

Editor’s Note: Need help choosing a Digital Marketing Firm? Fill in the following form for a quote.

5. – Transforming resource webpages creates an ongoing interaction between your business and your clients. This resource takes a social media-like approach to connecting writer and readers. Your online resource center will transform from static, white pages and PDFs to an interactive, evolving method of informing and serving your clients by allowing them to comment, ask questions, share the information, bookmark specific parts, as well as rate the usefulness of the information. also tracks client information while also collecting data on what parts of the information are most used and shared. This easy-to-use monthly service can be self-managed or can provide professional, tailored content for your business.

6. Sparksfly — Social media consolidation

Social media engagement can be complicated but Sparksfly, a new app, simplifies the process by allowing the you to consolidate all social-media feeds into one application. Designed for both consumers and businesses, the proprietary Fuzzy Logic Engine finds connections across networks and flags them to the user as it learns your routines. For businesses, Sparksfly offers meaningful, targeted consumer engagement based on user-generated data.

7. Yodle — Social media automation

This free addition to the established Yodle online marketing service allows clients to establish business profile pages on Facebook as well as automatically update those pages. The service provides an effective presence on Facebook to local businesses — a necessary step when 12 percent of local searches take place on the social network.

8. VerticalResponse — Email and social media marketing in one

This recently rebuilt email and social media marketing platform lets businesses send email marketing campaigns and schedule posts to their social networks from one dashboard, eliminating the need for multiple, separate tools to do their online marketing. VerticalResponse’s new drag-and-drop email design editor lets users easily add “follow us” and “share to social” buttons to all their emails, and give their readers additional ways to engage. Businesses also can share a hosted version of their email newsletter to their social networks with one click, and extend the reach of their email message. With these changes comes a new pricing structure, too, including a free plan for small businesses with an email list size of up to 1,000 contacts. Paid packages start at around $9 a month.

9. Sociota — Multi-account management

Having trouble managing multiple social media accounts? Sociota is a social network management and monitoring platform offering the ability to integrate multiple Facebook, Twitter, LinkedIn or Google+ accounts. The platform is easy to use with a drag and drop feature along with other features like real-time management, analytics capabilities and autofollow/DM which all work make Sociota intuitive to use. Sociota is free for individuals and starts at $10 per month for business packages.multi-account-managers

10. gShift — Twitter mining

It’s no secret that Twitter is a powerful tool for businesses — but with more than 200 million users, going in blindly is counterproductive for social media marketers. gShift, a web presence analytics software provider, now offers a Social Keyword module that mines Twitter to cut through the clutter. This new tool monitors keywords, influencers, associated terms, hashtags and other relevant data on Twitter in real-time, helping business create highly relevant and engaging content that draw in prospects and customers. The Social Keyword module is included in the SEO Software Package starting at $99 a month.

11. Pushup Social — Get your own social network

Pushup Social is a plugin that lets businesses easily integrate a social network into their existing websites. Instead of redirecting visitors to external social media platforms like Facebook and Twitter, Pushup Social brings fans and customers “home” by letting them engage without leaving your website. They can follow your company and create conversations in a centralized location, enabling you to build and grow your own community on your own turf. Business owners also get more control over specific areas of their network, such as community messages, analytics, advertising, revenue, search engine optimization (SEO) and more. Pushup Social is free for up to 500 social network members. Paid packages for additional members start at $49 a month.

12. livecube — Social media engagement for live events

Hashtags aren’t always the best solution to maximizing social media engagement during live events. livecube takes the inherent problems with hashtags — misspellings, lack of participation and clunkiness of revisiting tweets — and uses gamification to incentivize and reward participation. It not only provides attendees with a centralized place to find event-related tweets, ideas and connections, but also encourages participation by rewarding users with points, badges and real-life prizes for contributing to discussions. Other features include event management tools that integrate social media, such as speaker scheduling, logistics management, analytics and social networking. Contact livecube to request pricing and a demo.

13. HootSuite — Campaign management and analytics

hotsuitHootSuite is a social media management dashboard that helps businesses simplify and automate social media marketing campaigns. With HootSuite, users can manage multiple social networks, schedule messages and tweets, analyze social media traffic, track conversions, and measure campaign results — all in one user-friendly dashboard. HootSuite’s Social Analytics feature also offers more than 30 report modules — such as Facebook Insights and Google Analytics — to track metrics like top content, likes and shares, follower demographics, traffic sources and more. These features help businesses easily measure reach, increase engagement and maximize visibility across all types of social channels. HootSuite supports a wide range of social networks, including Facebook, Twitter, Google+, Instagram, YouTube, LinkedIn, FourSquare, Tumblr and Flickr. Free HootSuite accounts offer limited features, and paid business packages start at $8.99 per month. A 30-day free trial is also available.

14. Offerpop — Ad-based social media marketing

Offerpop is the solution for businesses interested in launching paid advertisement-based social media marketing campaigns. Offerpop works by creating “social layers” that weave social media into different forms of advertising. Using Offerpop, businesses can turn email marketing — as well as paid Web, broadcast and print advertisements — into powerful social media marketing tools. Offerpop uses these nonsocial advertising platforms to increase engagement via hashtag campaigns, contests and promotions on social media channels. Businesses will also gain access to valuable “social data” — such as email addresses, influence, loyalty and interests — to optimize campaigns, grow followers and, ultimately, increase revenue. Offerpop requires either an annual subscription or per-campaign plan for businesses with more than 100 followers. Annual subscriptions start at $14 per month, and campaign plans start at $20 per campaign. A 14-day campaign trial is available.

15. LeadSift — Social media lead generation

Each social media platform offers a treasure trove of potential clients and customers. LeadSift takes the guesswork out of finding them and uncovers a world of social media marketing opportunities. LeadSift mines millions of social media conversations, cutting through the noise to deliver relevant, quality leads based on metrics set by users, such as geographic information and keywords. For instance, if you own a flower shop in San Francisco, LeadSift’s algorithms will find tweets from users located in San Francisco who are looking to buy flowers, as opposed to just tweeting about flowers in general. You can then initiate engagement, target campaigns and create relationships to turn them into profitable customers. LeadSift offers a seven-day free trial, followed by a $29.99 monthly fee.

16. Pricing Engine — Cross-platform ad deployment

Advertising on social media can get tedious if you’re running a campaign on multiple platforms. Pricing Engine streamlines the process by enabling users to create a single ad and deploy it on multiple social media channels. As a one-stop-shop social media advertising tool for small businesses, Pricing Engine’s features include peer benchmarks against competitors, a marketing “report card” to gauge performance and click-through rates, and a customized action plan to help improve campaigns. Pricing Engine offers free basic accounts and paid accounts, with additional features starting at $29.99 per month.


17. WebiMax — Outsourced social media marketing

If you don’t have any social media marketing experience, WebiMax can help. Instead of navigating the fickle social media marketing waters yourself, WebiMax can create and maintain custom campaigns on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram and other social networks. To ensure an accurate representation of a brand, WebiMax campaigns are strategically crafted and tailored to a specific business and its consumer base. WebiMax also offers website evaluation to determine the best campaign outlets, SEO consulting and analysis, web design, and search engine marketing (SEM). Contact WebiMax for a free consultation and quote.

18. LocalVox — All-in-one social media marketing solution

LocalVox is a social and mobile marketing platform designed for local businesses. To drive in-store sales, LocalVox integrates things like SEO, mobile websites, email marketing, public relations campaigns, advertising and even local directories. The service also lets businesses boost social media reach by claiming profiles on distribution channels and managing their reputation on sites like Yelp, Superpages and CitySearch. LocalVox comes with an easy-to-use dashboard, which includes analytics, to-do lists, metric-based action items and customer management. LocalVox starts at $99 per month.

19. Custard Media — Go viral

Custard Media is a social media marketing management and distribution tool that goes the extra mile by helping users create videos and making them go viral. The Custard Media team can manage social media marketing campaigns on platforms like Facebook, Twitter and Google+, as well as content-distribution social networks like YouTube, Pinterest, Digg and Reddit. The company also specializes in SEO and pay-per-click (PPC) advertising, which not only drive traffic to a business’s website, but also apply to social media marketing campaigns to maximize advertising spend. Other services include social bookmarking, updating social media channels with fresh content, and growing and engaging with followers. Contact Custard Media for a quote.

20. SnapRetail — Your own personal social media copywriter

Social media isn’t for everyone, but SnapRetail turns the average small business owner into a social media marketing powerhouse with ready-to-use social media content. The service offers a library with thousands of customizable, prewritten social media posts to choose from, eliminating the difficulty of crafting attention-grabbing updates. Users can drag-and-drop desired posts into social media channels, with the option to use a calendar interface to easily schedule updates. Users can also add some pizazz to posts via the SnapRetail app, which enables them to take their own photos to complement their posts. SnapRetail offers annual and quarterly plans starting at $2.75 per day.


21. Social Passport — Rewards and discounts

Social Passport has a different take on social media marketing. As a “360-degree” social marketing platform, Social passport aims to drive traffic to a store, reward its customers, educate business owners about customers and push deals to a targeted demographic — all using social media. It works by enabling customers to use their mobile phones to instantly like a business on Facebook, follow it on Twitter and check in on FourSquare with just a tap, without the fuss of having to open each app. This real-time social networking tool leverages social media channels by spreading the word to customers’ friends and followers as they claim offers and patronize the business. To measure results, Social Passport offers back-end analytics to track campaigns, sales trends and return on investment (ROI). Users can also use the dashboard to create and modify offers, as well as to manage coupons and loyalty cards. Social Passport is free to use. A premium subscription, which starts at $40 per month, is required to create a branded mobile app.

22. SparkCentral — Social media customer service

Think social media marketing is all about launching campaigns? Customer service on social media platforms can also be a powerful form of marketing by showing the world how much a business values its customers. SparkCentral provides businesses with a social media help-desk platform, allowing them to quickly respond to potential and current customers’ questions and concerns. This real-time engagement both humanizes social media and brings brands closer to leads and followers, helping turn them into loyal customers. SparkCentral’s help-desk features include automated workflow, internal collaboration, engagement metrics, trend identification and personalized communication. Contact SparkCentral to request a demo and pricing.


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What are the types of Facebook pages and which category is right for your business?

In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories! The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete. This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google.

In this article you’ll find a detailed explanation of each of the Facebook page types to help you select the best match for your business… There are 6 Facebook page types, which look like this (screenshot below). Clicking on each one on the Facebook ‘create a page’ screen will show you a drop down list of categories to select from (get to the page by going to then click the grey ‘+Create Page’ button):FB 2 page types1 What are the types of Facebook pages and which category is right for your business?

 The Facebook business page types are:

  • Local Business or Place
  • Company Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Following is a detailed description of each page type as well as tips to help you decide which is right for your business. TIP: Make sure you read through all the page types before you decide as you may match more than one category or a particular page type might not seem like the best match at first glance, until you go through the category list:

The Local Business or Place Facebook page type explained

FB 3 local business What are the types of Facebook pages and which category is right for your business?

If you have a ‘bricks and mortar’ store and want people to physically visit you, click the Local Business or Place page type.

TIP: If you have an online business or store then ‘Company Organization or Institution’, or ‘Brand or Product’ will be a better match for you (more about these types of Facebook pages follow below).

Once you click the ‘Local Business or Place’ square, you’ll be able to ‘choose a category’ (shown in the screenshot above).

A long list of business categories is provided to select from, including:

      • Attractions/Things To Do
      • Bank
      • Bar
      • Book Store
      • Concert Venue
      • Food / Grocery
      • Hotel
      • Local Business
      • Movie Theatre
      • Musuem/Art Gallery
      • Outdoor Gear/Sporting Goods
      • Real Estate
      • Restaurant / Café
      • School
      • Shopping / Retail
      • Spas/Beauty/Personal Care and many more.

TIP: If you can’t find something relevant from the category list choose ‘Local Business’ instead.

The ‘Local Business or Place’ page type gives extra info page options for you to fill out, including your open hours, parking options and the ability for people to ‘check in’ using Facebook Places when they visit you in person. A count of people who have checked in will appear on your page next to your Like (fan) count.

Once you’ve selected your best match page type category, complete the boxes below:

      1. Type your company name in ‘Business or Place’
      2. Fill in your ‘Street Address’
      3. Enter your town / city / state into the ‘City/State’ box
      4. Type your post code or zip code in the ‘Zip Code’ box
      5. Enter your phone number in the ‘Phone’ box
      6. Tick the ‘I agree to Facebook Page Terms’
      7. Click ‘Get Started’

TIP: You will be able these fields later in case you make a mistake or your address or contact details change.

The Company Organization or Institution Facebook page type explained

FB 3 company page What are the types of Facebook pages and which category is right for your business?

If your business isn’t the type that needs to attract foot traffic to your physical premises, or you have more than one location which may have a variety of addresses and open hours (such as a franchise); then Company Organization or Institution is usually the better page type to choose compared to Local Business or Place.

You can add the ability for people to check in using Facebook Places to your page after set-up (whereas the Local Business of Place page type includes Facebook Places automatically for you as part of setup which is a lot simpler and faster).

Once you’ve clicked this square, you’ll be given a list of business page categories to select from, which include:

      • Automobiles and Parts
      • Church
      • Company
      • Computers/Technology
      • Consulting/Business Services
      • Cause
      • Food/Beverages
      • Health/Beauty
      • Insurance Company
      • Internet/Software
      • Legal/Law
      • Non-Profit Organization
      • Retail and Consumer Merchandise
      • Media/News/Publishing
      • Travel/Leisure and many more.

TIP: If you can’t find a specific category to match your business, select one of the general categories – Company, Organization or Small Business – depending on which is the best match for how your customers see you, or how you want them to see you.

Once you’ve found the best match category:

      1. Enter your business name in the ‘Company Name’ box
      2. Tick that you agree to the Facebook Page Terms
      3. Then click the ‘Get Started’ button

TIP: If you’re a purely eCommerce business, only sell online and only through your own website (ie: your products are not sold on other people’s websites or stores); then select this category rather than Local Business or Place or Brand or Product page types. If your products are sold through multiple websites, resellers and/or retailers then the Brand or Product page type may be a better match (see below).

The Brand or Product Facebook page type explained

FB 4 brand product What are the types of Facebook pages and which category is right for your business?

If your products are sold through more than one website or stocked by more than one reseller / retailer (or will be in the future), select the ‘Brand or Product’ page type.

This is the right page type for products with brand names and is where the likes of Apple, Coca Cola, Maybelline and Adidas hang out.

Start by selecting your best match page category, which includes:

      • App
      • Appliance
      • Baby Goods/Kids Goods
      • Cars
      • Clothing
      • Electronics
      • Food/Beverages
      • Furniture
      • Games/Toys
      • Health/Beauty
      • Jewelry/Watches
      • Kitchen/Cooking
      • Pet Supplies
      • Vitamins/Minerals and many more.

TIP: If you can’t find the right category choose Product/Service but do make sure you check out the categories under other page types first in case another page type has a closer match category for your business.

Once you’ve selected your category:

      1. Enter your brand or product name
      2. Tick that you agree to the Facebook Page Terms
      3. Click the ‘Get Started’ button

The Artist, Band or Public Figure Facebook page type explained

FB 5 public What are the types of Facebook pages and which category is right for your business?

If your page will be focused on and/or promoting you or if you’re an artist or a band, this is the right page type to select.

Click the ‘choose a category’ box and a long list of page categories is provided, including:

      • Actor/Director
      • Artist
      • Athlete
      • Author
      • Business Person
      • Chef
      • Coach
      • Doctor
      • Entertainer
      • Journalist
      • Lawyer
      • Musician/Band
      • Politician
      • Teacher
      • Writer and many more.

TIP: Depending on the category you choose, different information can be completed at the next stage. For example, if you select ‘Politician’ you’ll be able to complete information such as ‘political affiliation’ and ‘views’.

Once you’ve chosen your category:

      1. Fill in your name (or your band / character’s name)
      2. Tick that you agree to the Facebook page terms
      3. Then click the ‘Get Started’ button

TIP: If your page is intended to promote your book, the Entertainment page type (see below) is likely to offer a better match. For example, if you select the category ‘Book’ from the Entertainment category list, your info page will include the option of including your ISBN number.

The Entertainment Facebook page type

FB 6 entertainment facebook page type What are the types of Facebook pages and which category is right for your business?

This category is for you if you’re business is classed as entertainment, such as a TV show, movie, book, radio station or magazine.

Click the ‘choose a category’ box and select from the options Facebook provides, which include:

      • Album
      • Book
      • Concert Tour
      • Library
      • Magazine
      • Movie
      • Radio Station
      • Record Label
      • Sports Venue
      • TV Channel
      • TV Show and many more.

Once you’ve selected your best-match category for your business:

      1. Type in the name of your station / book /  show etc
      2. Tick the ‘I agree to Facebook Page Terms’ box
      3. Then click the ‘Get Started’ button

The Cause or Community Facebook page type

FB 7 cause or community facebook page type What are the types of Facebook pages and which category is right for your business?

The last page type is Cause or Community, but unlike the other types there is no drop down of categories to select from.

If you’re a not-for-profit or charity organisation, I’d therefore recommend you check out the options you have if you selected ‘Local Business or Place’, ‘Company Organization or Institution’ and ‘Brand or Product’ instead.

Categories like:

      • Non-Profit Organization
      • Cause
      • Health/Medical/Pharmaceuticals

are all under Company Organization or Institution which might be a better match for you.

Also look for:

      • Community/Government
      • Church/Religious Organization
      • Education
      • Health/Medical/Pharmacy
      • Hospital/Clinic

which are all under the Local Business or Place page type.

It’s worth carefully going through the list of each page type (just click on each square to view the categories) to find your perfect match, as having the right category can be more important versus the most relevant page type, as it’s your category that defines the information boxes Facebook asks you to complete after you’ve clicked ‘Get Started’.

I hope going through a more detailed explanation of each of the Facebook page types has helped you decide what’s best for your business.

By far the best way to increase your “Likes” & keep those who have “Liked” your page engaged, is to create competitions and promotions.

We’ve created a tool that you can use to create competitions and promotions for your Facebook page & website.

To give it a go for free, click here.

PS – If you found this article helpful, please consider sharing it using one of the share options at the top of this page or following below. Thank you in advance 🙂

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