|10 Χρόνια Global Management Challenge Ελλάδας|
|Φέτος το Global Management Challenge γιορτάζει 10 χρόνια επιτυχημένης διοργάνωσης στην Ελλάδα!Μέχρι σήμερα 8.100 φοιτητές έχουν ζήσει τη μαγική εμπειρία του GMC, 75 οργανισμοί και επιχειρήσεις έχουν συνεργαστεί ενεργά με το GMC και έχουν βοηθήσει τους φοιτητές στα πρώτα επαγγελματικά τους βήματα, 46 Πανεπιστήμια, ΑΤΕΙ και Κολλέγια, από όλη την Ελλάδα και 21 Εκπαιδευτικά Ιδρύματα του εξωτερικού έχουν εκπροσωπηθεί στο διαγωνισμό και 4 κρατικοί φορείς (Υπουργείο Παιδείας & Θρησκευμάτων, Υπουργείο Ανάπτυξης & Ανταγωνιστικότητας, Γενική Γραμματεία Νέας Γενιάς, Ειδική Γραμματεία Ψηφιακού Σχεδιασμού) έχουν υπάρξει αρωγοί της εκπαιδευτικής πρόκλησης του διαγωνισμού στην Ελλάδα.
Ακόμη, 7 διακριθέντες φοιτητές έχουν λάβει υποτροφίες πλήρους φοίτησης στο Οικονομικό Πανεπιστήμιο Αθηνών (MBA International) και στο Πανεπιστήμιο Πειραιώς (MBA TQM), 37 Laptops, SONY Vaio, έχουν προσφερθεί στους διακριθέντες φοιτητές και 26 εκδηλώσεις σύνδεσης των φοιτητών με τον επιχειρηματικό κόσμο έχουν διοργανωθεί στο πλαίσιο του GMC Ελλάδας.
Συνολικά 9 αποστολές της Ελληνικής ομάδας, έχουν εκπροσωπήσει τη χώρα μας στο Διεθνή Τελικό με 1 Ελληνική Ομάδα, την ELPE-compass να κατακτά την 5η θέση διεθνώς το 2012!
To Global Management Challenge Greece συνεχίζει δυναμικά την πορεία του στην Ελλάδα, προετοιμάζοντας τον 10ο Διαγωνισμό Ελλάδας Global Management Challenge, που θα ξεκινήσει το Φθινόπωρο του 2014 και θα κορυφωθεί τον Απρίλιο του 2015 με το Διεθνή Τελικό που θα πραγματοποιηθεί στην Πράγα της Τσεχίας.
Δηλώσεις των Συνεργατών και Φίλων του GMC Ελλάδας για τα 10 χρόνια επιτυχημένης διοργάνωσής του!
Από τον επιχειρηματικό χώρο:
“Το Global Management Challenge είναι ένας διεθνής θεσμός, που δίνει σε νέους ανθρώπους την ευκαιρία να γνωρίσουν από κοντά τον κόσμο της επιχειρηματικότητας, να κατανοήσουν τις αξίες και τις προκλήσεις της, να αναπτύξουν στρατηγική σκέψη και δεξιότητες, να κάνουν περισσότερο ενημερωμένες και συνειδητές επιλογές σταδιοδρομίας.
Ο Όμιλος ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ στηρίζει με συνέπεια και υπερηφάνεια τη διεξαγωγή του διαγωνισμού στην Ελλάδα. Οι εξαιρετικές συμμετοχές και οι επιτυχίες των ελληνικών ομάδων, όλα αυτά τα χρόνια, επιβεβαιώνουν την αξία αυτής της επένδυσης. Ενισχύουν τη δέσμευσή μας στη στήριξη και την ενθάρρυνση των άξιων νέων ανθρώπων, οι οποίοι προσπαθούν, διακρίνονται, φιλοδοξούν. Πιστεύουμε ότι σε αυτά ακριβώς τα παιδιά, οφείλουμε να παρέχουμε κάθε δυνατή ευκαιρία και βοήθεια, ώστε να πρωταγωνιστήσουν στην ενδυνάμωση της ελληνικής επιχειρηματικότητας, αλλά και συνολικά στην ανάπτυξη της χώρας μας.”
Ευάγγελος Στράνης, Διευθυντής Εταιρικών Σχέσεων Ομίλου ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ, 2014
“Η συμμετοχή στο διαγωνισμό GMC θεωρούμε ότι προσφέρει στους συμμετέχοντες φοιτητές μια δυνατή εμπειρία σύνδεσης με τον επιχειρηματικό κόσμο, εμπειρία πολύ χρήσιμη για να αποκτήσουν μια πιο στρατηγική προσέγγιση της λειτουργίας μιας εταιρείας. ΗJohnson & Johnson Hellas Consumer SA, ήταν χορηγός 3 ομάδων στον φετινό διαγωνισμό! Μέσα από αυτή τη συνεργασία, είχαμε την ευκαιρία να γνωρίσουμε ταλαντούχους νέους που επέδειξαν ιδιαίτερο ενδιαφέρον για τις επιλογές καριέρας που μπορείς να έχεις σε ένα μεγάλο οργανισμό που δραστηριοποιείται επιτυχημένα τοπικά και παγκόσμια σε καταναλωτικό, ιατρικό και φαρμακευτικό κλάδο. Οι φοιτητές φιλοξενήθηκαν στις εγκαταστάσεις μας, και ήρθαν σε επαφή με ηγετικά μας στελέχη που μίλησαν για τις προκλήσεις των ειδικοτήτων τους και τις ικανότητες που χρειάζονται στο σύγχρονο επιχειρηματικό περιβάλλον. Για εμάς, η συμμετοχή στον διαγωνισμό δεν είναι απλά μια χορηγία αλλά η καλλιέργεια μιας συμβουλευτικής σχέσης καριέρας μεταξύ εταιρείας και φοιτητών!”
Έρρικα Λαμπριανού, HR Director Johnson & Johnson Hellas Consumer SA, 2014
“Το Global Management Challenge αποτελεί μία προσπάθεια να φέρει τους νέους κοντά στην επιχειρηματικότητα και τα πανεπιστήμια κοντά στις επιχειρήσεις. Κάθε τέτοια προσπάθεια είναι καλό να στηρίζεται και να προωθείται από όλους όσους έχουν τη δυνατότητα να το κάνουν. Τα 10 χρόνια του διαγωνισμού αποδεικνύουν με τον καλύτερο τρόπο ότι στην Ελλάδα υπάρχουν πολλοί άνθρωποι που στηρίζουν τέτοιες πρωτοβουλίες, νέοι που έχουν όνειρα, πανεπιστήμια που κάνουν αξιέπαινη δουλειά και επιχειρήσεις που συμβάλλουν στην ανάπτυξη της επιχειρηματικότητας στη χώρα μας. Εύχομαι κάθε επιτυχία τόσο για το διαγωνισμό, όσο και για τους ανθρώπους που συνεχίζουν να δημιουργούν με στόχο ένα καλύτερο μέλλον για τη νεολαία μας και κατ’ επέκταση για τη χώρα μας.”
Γιάννης Κουτράκης, Area HR Leader, South East Europe, IBM, 2014
“Μέσω της συμμετοχής στο Global Management Challenge, οι φοιτητές έχουν την ευκαιρία να δοκιμάσουν τις θεωρητικές τους γνώσεις σε συνθήκες πραγματικού επιχειρηματικού περιβάλλοντος. Το περιβάλλον αυτό σήμερα χαρακτηρίζεται από αυξημένη αβεβαιότητα και πολυπλοκότητα. Δεδομένου ότι, ως Accenture, η αποστολή μας είναι να βοηθάμε τις επιχειρήσεις να βελτιστοποιούν τις επιδόσεις τους, κατανοούμε πόσο σημαντικό είναι για τους φοιτητές να αποκτήσουν εμπειρία στη διαμόρφωση στρατηγικής και στη λήψη αποφάσεων, βάσει ρεαλιστικών σεναρίων.
Στα δέκα χρόνια παρουσίας του στην Ελλάδα, ο διαγωνισμός Global Management Challenge συμβάλλει σημαντικά στην ουσιαστική εκπαίδευση των φοιτητών και στην καλύτερη προετοιμασία τους για τις απαιτήσεις της αγοράς εργασίας. Εύχομαι ολόψυχα ο διαγωνισμός να συνεχίσει να εξελίσσεται, γιατί πρωτοβουλίες όπως το Global Management Challenge μας επιτρέπουν να αναδείξουμε τη νέα γενιά managers.”
A former colleague of mine, William Davis, understands what a “web first” workflow is, and has made it happen through software at his newspaper in Maine. The Bangor Daily News announced this week that it completed its full transition to open source blogging software, WordPress. And get this: The workflow integrates seamlessly with InDesign, meaning the paper now has one content management system for both its web and print operations. And if you’re auspicious enough, you can do it too — he’s open-sourced all the code!
The video embedded above is a screencast from Davis, which outlines the new editorial workflow.
A truly web-first workflow
- Reporters and editors compose all stories in Google Docs. Using labels and native commenting, the stories get sent through the editing process.
- When a story is ready to publish, it gets sent from Google Docs to WordPress with one click.
- In WordPress, editors can publish the story to the web, then set up a print headline and print subhead.
- The story then appears in inDesign, where print designers can lay out the print newspaper.
“WordPress drives both our website and our print edition — you can’t put an article into the print edition of the paper unless it’s been put into WordPress,” Davis, the online editor of The Bangor Daily News, said.
No more copying and pasting, hallelujah!
Prior to implementing the new system, The BDN was using an ATEX system called Dewarview for print and a proprietary Web CMS called Creative Circle.
“We would have to copy and paste from Dewarview to Creative Circle, and our bureau reporters didn’t have access to Dewarview so they would have to e-mail their stories in,” Davis said of the clunky, disconnected workflow.
It’s basically free
Rather than having to pay a licensing fee to a company that runs your content management system, what The BDN has set up is essentially free to run. Of course, there were upfront costs involved withpaying freelancers to help write the plugins, and each month the website has to pay hosting fees, but the rest of the tools they use are free for everyone. WordPress is open source software that anyone can download and use. Google Docs is also a free product if your organization is small enough.
You can do it, too!
The beauty of open source is that everyone can contribute freely to the source code, making it that much more stronger and useful. Because Davis understands this, he’s open-sourced all of the software he used to build the new system and documented most of the other processes involved (liketransferring archives, for example). The only real hurdle goes beyond technology — you’ll have to get your whole newsroom to adopt the process.
“A lot of what took us so long to roll this out has been because of the complexity of the site, not the complexity of the setup. We started using the system in September and slowly moved over desks until they were all on Google Docs,” Davis said. “What was really time-consuming was rebuilding our site, which is incredibly expansive and has a lot of moving parts. We’re open-sourcing most of our work, so I really think it’d be pretty simple for another paper to adopt the same workflow.”
Davis said that for him, adoption was mostly pain-free.
“The reporters here understand what we’re trying to do and why it’s important to get the news out as quickly as possible,” he said.
Ready to get started?
If you want to take a stab at your own similar setup, here’s the baseline set of plugins to install:
- The Zoninator, which allows you to order content on your website by hand instead of chronologically.
- Edit Flow, which allows you to manage your workflow within WordPress through custom roles, statuses, and a ton of other features.
- Co-Authors Plus, which allows you to set multiple authors per post.
- Media Credit, which allows you to natively set the credit for images, instead of including the information in cutlines.
- CP Redirect, which allows you to remap URLs from your old site.
- XML import, for importing your archives into WordPress.
- Docs to WordPress, which allows you to send your Google Docs to WordPress.
Correction: An earlier version of this post said that advertising was integrated into the web system. In fact, that process is still in the works.
Full disclosure: As I mentioned at the start of this post, William Davis is a former colleague of mine from CoPress, where we worked together virtually in college to help transition college newspapers to open source software.
You can’t know where you’re going if you don’t know where you are — and columnist Rebecca Lieb’s process for performing a content audit will help you determine just that!
A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible).
Why perform a content audit, which admittedly is a painstaking and exacting exercise? Lots of reasons.
First and foremost, an audit helps determine if digital content is relevant, both to customer needs and to the goals of the organization. It can help answer important questions: Is content accurate and consistent? Does it speak in the voice of the organization? Is it optimized for search? Are tools and software, such as the content management system (CMS) up to the task of handling it?
Essentially, an audit helps assess needs, shape content governance, and help determine the feasibility of future projects.
Create A Content Inventory First
Start by recording all the content on the site into a spreadsheet or a text document by page title or by URL. Organize this information in outline form, i.e. section heading, followed by sub-sections and pages.
If it’s an e-commerce site, these headings and sub-headings might be something like: Shoes > Womens Shoes > Casual Shoes > Sandals > Dr. Scholl’s. An informational company website’s headings might look more like: X Corporation > About Us > Management > John Doe.
Content strategist Kristina Halvorson recommends assigning a unique number to each section, sub-section and page (e.g., 1.0, 1.1, 1.1.1, etc.). This can help tremendously in assigning particular pieces of content to the appropriate site section. Some content strategists also color-code different sections on spreadsheets. It gets down to a matter of personal preference, as well as the size and scale of the audit in question.
It’s also highly recommended that each section, sub-section or page contain an annotation regarding who owns each piece of content, as well as the type of content: text, image, video, PDF, press release, product page, etc. Is it created in-house? If so, by whom? Is it outsourced (third-party content, RSS feeds, blog entries, articles from periodicals)? Who’s responsible for creating, approving and publishing each piece?
The resulting document is a content inventory.
Conducting The Content Audit
Once you’ve created a content inventory, it’s time to perform the content audit. This will essentially involve digging into the quality of the content.
As you go through the audit, it’s helpful to assign a grade or ranking to every page – e.g., a scale of 1 to 5, with 1 meaning “pretty crappy” and 5 being “rockstar fantastic.”
Following are the questions you should be asking about each piece of content:
1. What’s It About?
What subjects and topics does content address? Are page and section titles, headlines and sub-heads promising what’s actually delivered in the on-page copy? Is there are good balance of content addressing products, services, customer service, and “about us” information?
2. Is It Accurate & Up-To-Date?
In other words, is the content topical? Are there outdated products, hyperlinks, or outdated and/or inaccurate information lurking in nooks and crannies of the site? As mentioned above, localities, employees, pricing, industry data and statistics and other information change over time. In addition to checking for factual accuracy, content that is outdated should be identified as “update/revise” or “remove.”
3. Does It Support Both User And Business Goals?
Many stakeholders feed into a company’s digital presence: senior management, sales, marketing, PR and customer service (to name but a few).
Different divisions may be trying to achieve varying goals in “their” section of a site or blog, but fundamentally all content must very gracefully serve two masters: the needs of the business and the needs of the customer.
This means, for example, that calls-to-action must be clear, but not so overwhelming that they get in the way of the user experience. The content audit grades content on its ability to achieve both of these goals while staying in balance.
4. Are People Finding And Using The Content?
This is where web analytics comes into play. What types of content — and what pages in particular — are the most and least popular on the site in question? Where do users spend time, and where do they go when they leave? Are they taking desired actions on a page? What search keywords and phrases bring them to the site?
It’s not enough that content is simply there. The data can reveal what’s working (and what’s not) and help inform a strategy that supports more of the types of content users prefer.
5. Is It Clean And Professional?
Is page copy consistent in tone? Are spelling, punctuation and grammar consistent and correct? Are abbreviations and acronyms standard? If the site has a style guide, is it being followed? Are images captioned in a consistent manner, and properly placed/oriented on the page? Do hyperlinks follow any predesignated rules (e.g., open a new page in a separate browser window)?
6. Is Content Logically Organized?
Does the site contain tacked-on pages that don’t follow navigational structure? Does the overall navigation make sense? Are there redundancies, such as a site that includes a “Personal Finance” section in the top-level navigation, then again lists that section in a sub-menu under the heading “Money & Careers”?
7. Does The Content Have A Consistent Voice?
Every brand or business has a distinct voice that expresses its personality. Serious, irreverent, scholarly, authoritative – all are valid, but the tone, language and mode of expression must be a fit and must be consistent with the brand. This step evaluates the content’s tendency to spill into multiple personality disorder.
8. Are Basic SEO Elements In Place?
Review the page’s title, keywords, metadata, headings and image tags.
Are target keywords and phrases used on the page? Are page descriptions and metadata employed appropriately? Are images and multimedia files captioned, and is metadata employed to make them search-engine friendly? Are headlines optimized for search?
Search engine optimization begins and ends with content, so evaluating to what extent content conforms to best practices in search is an essential part of an audit.
9. What Content Is Missing?
Conducting a content audit focuses so much attention on what’s there that it’s often too easy to overlook what’s not there. An essential step in any audit is therefore to identify weaknesses, gaps and content needs.
A site may be rich in information on how to order, for example; but, are issues surrounding shipping and order fulfillment adequately addressed? Is the press/media section strong on press releases, but weak on photos and video offerings? Does the company blog address company issues heavily, but general industry trends not at all?
What’s missing speaks volumes about the forward direction of a content strategy.
Use Your Findings To Identify Needed Changes/Actions
This is where the rubber hits the road. It’s not enough to produce a giant spreadsheet. The goal is to define gaps and problems, as well as to identify strengths, and develop specific recommendations for improvement.
Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff – both offline and online. Social media presents marketers with a unique opportunity to connect with their target audience, build a consistent brand image across channels, and generate more sales.
With 70% of marketers planning to allocate more budget to digital, social media advertising in particular, it’s time to start thinking innovation and integration to make your campaigns count and messages last forever. Take inspiration from these seven fashion brands blazing the trail for unique and innovative digital marketing campaigns, and use integration to breathe life into your own marketing campaigns.
At the forefront of social media innovation is sport brand Adidas, who constantly hit the right note with their campaigns. From lucrative sponsorship deals with sport stars that give Adidas the unique opportunity to connect sportspeople to their fans (as demonstrated by their use of the new Twitter DMs function) to an all-star World Cup campaign, Adidas are the front-runners in fashion on social media.
For their FIFA World Cup 2014 campaign, Adidas created a number of YouTube videos in collaboration with well-known football players such as David Beckham, Lionel Messi, and Pablo Armero to air throughout the tournament. Tweeting in several languages to engage with as many Twitter users as possible about different events during the games and created real-time visuals based on matches for their social channels. This was supported by the ‘All In Or Nothing’ commercials, that aimed to engage viewers by asking them to choose whether they were #AllIn or they give nothing. All this social media activity helped them achieve serious social growth. Adidas were the most talked about brand on social media during the World Cup, featuring in 1.59 million conversations, and they enjoyed a 5.2 million increase in followers across their social media channels. Even better, #AllIn was mentioned 917,000 times, making their campaign hashtag the most used brand hashtag on Twitter during the World Cup.
Key takeaway: The three pronged success formula; use a of a unique hashtag, combine it with real-time marketing, and captivating visuals to maximize engagement on your social media campaigns.
British fashion retailer Topshop used social media to tie their offline/online efforts together during their fashion week campaigns, and with #AW15 London Fashion Week nearly over, they’ve certainly had some tricks up their sleeves to drive sales using Twitter. This isn’t the first time Topshop have created a front row experience for online shoppers and their social media audience. Topshop have been leading the way in digital innovation around fashion week since 2012, when they set up a live-stream of their catwalk show, enabling viewers to create a customizable catwalk selecting snippets of the catwalk they enjoyed, and share their favorite outfits in real-time on Facebook. They could also install an iTunes plug-in that let users download music straight from the catwalk.
Last year, Topshop invited customers to showcase their own looks on Instagram using the hashtag#TopshopWindow. All of these images were gathered together to be displayed on a triple-screen installation located in the window of Topshop’s flagship Oxford Circus store. All the photos combined created a fully interactive digital mosaic of aspiring fashionistas and was described as the ‘world’s first fashion show created by Instagram imagery’. An impressive use of user-generated content as part of a wider marketing strategy centred around London Fashion Week. Hats off to Topshop.
Key takeaway: Consider social media your inspiration for new and innovative ways to showcase your products.
Marc Jacobs master social media by turning Tweets into currency, with campaigns that focus on driving footfall into their stores and pop-up shops. The #MJDaisyChain campaign saw the brand open a pop-up shop in London, where they created buzz for their Daisy fragrance. People could claim free deluxe samples of the Daisy perfume in exchange for Tweets using the hashtag, additionally the brand offered Twitter users a chance to win highly sought-after Marc Jacobs bags and jewelry for posting the most inspiring photos on Twitter with their unique hashtag. The real-time aspect of the campaign led to high volumes of people visiting the pop-up store, generating loads of buzz, and the brand achieved peak levels of organic reach.
Key takeaway: Generate positive buzz on social and increase the organic reach of a campaign by offering prizes and incentives in exchange for Tweets/posts.
Burberry have a strong presence on social media and a firm affinity with Twitter marketing after allowing fashionistas to purchase items hot off the catwalk last September at London Fashion Week. Burberry commanded an 8% share of voice at last year’s #SS15 London Fashion Week, with over 8,000 Tweets sent about the brand – making Burberry the number one brand on Twitter during fashion week. Burberry uses social media to boost brand value and buzz around their Fashion Week collections.
Burberry’s team are seasoned professionals at creating campaigns that resonate with their audience. As part of a digital drive to highlight their expanding make-up collection, Burberry launched the ‘Burberry Kisses’ campaign, in collaboration with Google. Find out more about the tech behind the campaign here. Not only did the project require a dedicated subdomain, but Burberry extended the online campaign into offline territory by branding the US shop windows to match the ‘Kisses’ campaign theme.
Key takeaway: Make sure your campaign messages resonate with your audience by reaching them everywhere – marry up offline and online channels for a truly integrated campaign.
Global brand Gap understand the power of a good bargain. Though arguably one of the most recognizable fashion brands in the world, Gap enticed even more customers by teaming up with Groupon to create an irresistible deal: $50 worth of Gap apparel for $25. Gap used social media channels such as Foursquare to promote these deals and offers to new customers, and from this campaign alone 441,000 groupons were sold – bringing in profit of around$11 million. Gap’s Senior Director of Media cited their use of sites like Groupon and social media as a way of reaching new customers, and trying “to reach them in ways that are part of their everyday so that it becomes like a conversation.”
Key takeaway: Be where your audiences are, reach new audiences with different channels and provide incentives and discounts to further entice customers.
Classic, iconic, and oh-so-stylish, Dior uses social media to tell a story that builds excitement around their TV spots. Charlize Theron is the golden girl for the J’Adore perfume commercials, and the latest social media campaign is based around Natalie Portman as a runaway bride for #ItsMissActually. Dior differ from other brands in that they use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. With over 5.5 million Twitter followers and counting, this storytelling strategy is clearly working for them.
Key takeaway: Build a personality for your brand and use social media to tell your brand’s story.
Named the top fashion brand on social back in 2013 for achieving a boost of 7 million new followers with Instagram, is any list of great fashion brands on social complete without Michael Kors? Michael Kors use social media to spread their brand vision across the globe, with campaigns such as #JetSetSelma which set out to encourage user-generated content and unite fans of the Selma bag across both online and offline.
Another great example of MK encouraging user-generated content on social media is their #WhatsInYourKorscampaign, which stretched across Twitter and Instagram, asking followers and fans to upload photos of what they’re carrying around in their beloved handbags. The brand followed up with the initial #WhatsInYourKors campaign, which began in 2013, by continuing to use the hashtag alongside style tips and advice. A clever way to recycle a unique hashtag for a long-term social media campaign.
Key takeaway: Encourage your audience to share content based around your brand values to foster engagement and reinforce those values.
Almost everyone wants to open a bar or restaurant at some point in their lives. It’s a very common dream, but the number of people who actually follow through with it and open a bar is minuscule. There are plenty of reasons for this, the biggest being MONEY!
Yep, there are a lot of things you just can’t do without money and opening a bar is one of them…or is it?
In my previous article:( http://www.squidoo.com/Open_a_bar ) I go on and on about the importance of having enough capital when opening a bar and the risk you are taking opening a bar without it. In hindsight, It was a bit of a contradiction on my part because I actually opened my bar without any money. So, while I would still like to stress the importance of being financially prepared, I thought I’d let you know how I opened my bar without money.
STEP 1 – Read, Read, Read! – Know every aspect of the bar business before you start
By reading as much as you can and talking with people who have done it before, you will be much better prepared to open your own bar. When you are trying to do it without money, you need to plan things out in advance so you are not hit with a surprise cost down the track.
STEP 2 – Plan It
Let’ face it. there are always going to be costs that you simply have to pay with real money, There is no way of getting around it. So at some stage you’ll need to convince someone to give you some cash.
To start with you’ll need to have a good idea about what type of bar you want to open. Think about all the details from theme, location, clientele, services, food, hours, potential earnings etc. etc. and put it all into a simple but attractive business plan. This doesn’t need to go into all the details of the business, think of it as a brochure for your bar. Just tell it like it is from explaining your concept to identifying your clientele. The aim is to let readers know exactly what you want to do and that you have a passion for it. A Power Point presentation may even be sufficient.
Once complete, your business plan will help you to stay focused and help you to raise money, which we’ll go into a bit later.
STEP 3 – The Big List – Write a comprehensive list.
Like I said, planning in advance is the only way to make sure there are no hidden costs that will jump out and bite you later. After reading as much as you can about the bar business, and making a simple plan, next you should write a list of things you’ll need. Include everything, from signs to drink coasters, staff to floor tiles. Make sure you put the estimated cost next to each item. If you are still unsure what goes into a bar, read some more and also try looking at photos of bar interiors. You’ll be surprised how many things you forgot.
STEP 4 – Crossing off Costs
Many things that you’ll need can be obtained for free – if you know where to look.
The aim of this step is to cross the majority of items off your list. Sounds impossible right? Well it’s not, it’s just difficult. Opening a bar without any money was never going to be easy.
This will require some extremely creative thinking. Here’s a few ideas to get you started:
* Staff – This is a comparatively easy one. Find friends and family who are willing to work nights at your bar in exchange for a piece of the company or profits. Find them and cross it off you list.
* Stock – Many liquor distributors will allow you to open a 30 or even 60 day account, enabling you to pay for your liquor later, after you’ve sold it to your customers. Find one of those distributors and cross it off your list.
* Music Equipment – Find a house DJ with their own equipment and offer them a share in the company or profits in return for their full time services and equipment. You’ll be surprised how many budding D.J.s there are out there with all the latest equipment but no where to play. Cross it off your list.
* Glassware – Another easy one. Talk with beer and liquor companies. Many will be happy to give you glasses with their logos on them. Same goes for drink coasters, cocktail stirrers, ice buckets and bar runners. Cross them off your list.
* Refrigerators – Talk with your local Coke or Pepsi distributor. They’ll loan you fridges in exchange for exclusivity. Cross it off your list.
* Ash Trays – Talk to Marlborough. Cross them off your list.
* Signs – Get a beer or liquor company to sponsor your bar. They’ll pay for signs. Cross it off your list.
As you can see, with a little creative thinking you can cross most of the items off your list, saving you thousands of dollars. Be prepared for a lot of phone calls and selling yourself though.
STEP 5 – Getting Licensed – Finding a FREE liquor license is going to be tough…
Tough, but not impossible. The only way I know of to get a free liquor license (other than being given one) is to find a premises for your bar that comes with one. This is how I did it. My liquor license was owned by my landlord and rented to me each month with my lease payment. Nothing up front. Perfect!
There is a lot you’ll need to know about the restrictions and obligations that come with holding a liquor license. Some states even require certain qualifications and training. Please read up on it so you know what you are getting into.
This one you definitely won’t get for free, unless your uncle owns the building and is prepared to give it to you rather than a paying tenant. Probably not going to happen.
You will always need to pay a deposit. This is usually the equivalent of one months rent and it must be paid upfront. If this is the only money you spend opening your bar you are doing really well. To find the money, show people your business plan, offer them a cut of the business in return for a few hundred dollars each, use a credit card or personal loan or simply ask friends and family for loans. Try selling shares in your business on EBay, post to forums and find partners. If your plan is up to scratch and you have already secured all the items from STEP 4, finding this small amount of money wont be hard.
Once you have the deposit, negotiate with the landlord to give you a few months rent free to renovate. If you get the bar built and ready before the end of the rent free period, you’ll be able to open and make some money before ever having to pay rent. Some landlords won’t give you a rent free period, but some definitely will.
STEP 7 – Design Cheap – Find inspiration keeping cost in mind
Some structural works cost more than others. Stick to simple straight lines and standard fittings. There are plenty of other ways to snazz it up later. Look at as many bar interiors as possible both for ideas and so you can get an idea of what works. I read a lot of books (listed below) which were full of great interior photos of the best bars in the world. It is surprising how simple some of them are.
Step 8 – Free Labor
Utilizing family, friends and students
This one wont be all that hard. Find friends, family, art students, trade students and artists who are willing to help you build and decorate your bar in return for free drinks, or even shares in the business. Of course, many of them will have had dreams of opening a bar themselves, so you will enable them to live out a little bit of their own dreams in helping you. They may even be willing to provide materials themselves or at deferred cost to you.
STEP 9 – Spread the word
With your bar nearing completion it is time to let the world know about it, well at least the local community. One added benefit in getting so many people involved in the design and building process is the free word of mouth promotion. If 10 people work on the bar and each of them tell 10 friends about it, you have 100 patrons for opening night right there before you even begin advertising.
Free marketing techniques is another topic all together and you will find plenty of info on it right here on Squidoo. I’ve listed a few good lenses below to get you started. One great FREE iPhone marketing tool is http://www.dreamwalkmobile.com
A Mobile App for Your Bar – Interact with your customers through their iPhones and other smart phones.
Nowadays, everyone seems to have an iPhone, Android phone or some sort of smart phone. If your bar caters to a younger crowd this will be the case for the majority of your patrons. This creates a great opportunity for you to interact with your customers. By developing a mobile app for your bar which your customer can download, you can then offer them loyalty incentives, feed them the latest news and promotions from your bar, enable them to check in at your bar, share your content on Facebook etc.etc.
Contact DreamWalk Interactive for a FREE mobile app quote.
- DreamWalk Interactive
DreamWalk Interactive is a mobile development company specializing in marketing apps, customer loyalty apps and location-based app for brands and businesses.
STEP 10 – Open and Make Money Quick
Building your bar for free was just the beginning, try running it for free…
If you manage to follow all of the previous steps without any hurdles you are doing exceptionally well and I congratulate you. Very few would have had the stamina or determination. My advice to you now would be to make money and fast! You’ll soon find that building the bar was just the beginning, running the bar will be much, much more difficult.
To find out more about how I managed to build a bar without any money you can view a documentary they made about me called No Way San Jose here athttp://www.nowaysanjose.com
You can view the trailer below.