Become a Content Marketing Productivity Master: 21 Tips from the #CMWorld Community

  • 1. Become a Content Marketing PRODUCTIVITY MASTER: 21 TIPS FROM THE #CMWORLD COMMUNITY
  • 2. We can’t stop time. But we can learn to use it more effectively. Are you feeling overwhelmed? Tired of never getting through your to–do list? If so… you’re in the same boat as practically every content marketer we talk to. Fundamentally, the secret to feeling more productive is to have a plan for what you need to accomplish and stick to it. It’s easier said than done, for sure; but by implementing efficiency techniques, streamlining certain processes, and taking advantage of a few time-tested tricks, content marketers can increase their output while reducing the frustration, stress, and misdirected efforts that can often take them off track. Take a look at 21 of the most helpful tips the #CMWorld community had to offer during our recent Twitter chat on productivity. 2

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  • 3. 33 It’s counterproductive to waste time on content that isn’t going to help your business achieve its goals. To maximize productivity, start with a strategic analysis of how relevant and valuable the effort is likely to be for both your brand and your audience. Mike Myers says he uses a simple flow chart to determine where content marketing will be helpful (and where it won’t) because, like with dessert, it can be hard to know when to say no.  I start by asking: “How relevant is the project to my market — i.e., clients and prospects?” —Roger C. Parker  Make strategic decisions. Know when something requested won’t add enough value. Prioritize, and suggest alternatives when possible. —Danalynne Wheeler LEAD WITH YOUR STRENGTHS — AND YOUR STRATEGY1
  • 4. 4 FOLLOW YOUR STRATEGY WITH A PROACTIVE PLAN2 Every strategic idea needs a plan to bring it to life. With advanced preparation, you can take some of the guesswork out of the content creation process, making it easier to stay focused and productive.  Successful content marketers choose topics in advance. They identify themes they can create content on in the upcoming months. Planning is key. —Roger C. Parker  Plan what to say & how. Create a title optimized to catch readers & search engines. —Joanie Eppinga
  • 5. 55 Content creation is as much an art as a science. Though you should definitely have a plan, it’s also helpful to be flexible and leave room in your process to take advantage of inspiration when it strikes.  Make notes all the time. They’re the seeds of content to come. You can’t harvest tomorrow unless you plant today. —George Stenitzer  Balance sticking with strategy (and saying no to what doesn’t fit) with the potential to explore new possibilities. Always keep the “learning mindset.” —Anne Janzer LEAVE ROOM FOR THE SPARK OF CREATIVITY3

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  • 6. 6 FOCUS ON AUDIENCE NEEDS4 Content is created to spur an audience to action, so your productivity ultimately depends on how well your efforts are is suited to meeting that goal. Keep this in mind and you will never waste valuable time on efforts that miss the mark.  First, you have to understand your market and their needs. This provides focus. —Roger C. Parker  It’s all about knowing your audience. Knowing whom to talk to directs your decisions about what you do and don’t need to say. —Adam P. Newton  Outsider, a New York agency, suggests that content creators ask questions like, “Does this provide value to my audience?” “Would they share it?” Viewing your content from the audience’s perspective will help you figure out which projects may not work — even if they seemed like a good idea to you at first.
  • 7. 77 It’s hard to be productive if our minds are being pulled in a million different directions. Even small side projects can wind up derailing productivity in a major way, so it’s helpful to determine right from the outset what’s worth your immediate attention, what can be put on the back burner for a while, and what can be indefinitely postponed.  Roger C. Parker recommends starting out by asking, “How urgently do my customers or prospects need the information?” Then ask, “Is the project practical for me at the present time?” After that, if a client asks me to do a different task, I ask: “Which of our current tasks do you want me to put aside?”  Ronda Bowen says that looking at past performance of content helps, too. If you know a certain topic tanks in terms of page views, there’s no reason to continue to create content on that topic. SET PRIORITIES, AND DON’T GET SIDETRACKED5
  • 8. 8 BUDGET YOUR TIME… AND USE IT EFFECTIVELY6 Effective time management means devoting adequate attention to your content without allowing your efforts to take over your entire working life.  Successful content marketers run marathons, not races. Time management is essential. Manage your time as carefully as you would manage your money. —Roger C. Parker  Set aside blocks of time to draft your content without being interrupted by meetings or chats. —Sarah A. Parker  While planning is important, Mael Roth advises that sometimes you need to set yourself on “get it done” mode: “At some point it’s ‘learn by doing.’”333
  • 9. 99 Just as deadlines can create a sense of urgency for specific content projects, keeping a calendar of those projects can help you mentally plan and prioritize your day-to-day efforts — and hold yourself accountable for their completion.  Scheduling is key for productivity. —Cara Shannon  Lisa Masiello recommends being methodical and keeping a calendar, as she feels it’s easy to become distracted without a schedule.  Social media analytics vendor Union Metrics suggests drawing up a quarterly content calendar and working backwards from the deadlines you set in order to ensure time for drafts/your approval process. KEEP A CONTENT CALENDAR7
  • 10. 10 KNOW WHEN TO SAY NO8 No one likes to have to turn down a content request from a client or supervisor, but sometimes it’s a necessary evil in order to make good progress on current priorities, continually deliver on your content’s promises, and maintain your sanity.  Strategy is key. If a project doesn’t align, it’s not worth your time. —Angela Hursh  I cringe when clients try to pump out as much content as possible and skimp on quality. A content effort should be more than a checklist item. —Brandon Seymour  Many times marketing should say no to change. Don’t let your boredom of a tagline/ topic divert the oil tanker. —Nick Kellet  If there isn’t a compelling story [in a particular content idea], I find the exit. —Kip Meacham
  • 11. 1111 One of the easiest ways to become more productive is to get rid of repetitive or unnecessarily time-consuming tasks that are bogging down your efforts and replace them with more efficient techniques. Even if it takes some extra time to implement and adjust to the change, streamlining your processes often pays dividends in terms of productivity over the long-term.  I implemented a written request form for content projects. [This] creates accountability & saves me from 20 [rounds of] revisions. —Danielle Poupore  I use Mindjet’s MindManager to organize ideas, keep track of projects, and easily track influencers and ideas. And every content marketer needs a graphics program to create images for blog posts and social media. —Roger C. Parker  We use a lot of distraction-free writing tools to encourage the process, as well as an editorial calendar to plan it all out. —ClearVoice  Erika Heald asserts that collaboration tools like RedboothHQ, Kapost, Evernote, and Google Drive are key to her daily productivity. CREATE EFFICIENCIES WITH NEW TOOLS AND STREAMLINED PRODUCTION PROCESSES 9
  • 12. 12 FREE YOUR MIND10 Productivity isn’t always about going “heads down” into a project. Instead, experiment to discover what ideas and processes work best for you.  Stay curious and open to new innovations and marketing concepts. Set aside time to ‘study’ those who are doing it right. —Crowd Content  A large part of marketing productivity comes from understanding the machine of the internet and the psychology of people —Nick Kellet  We write down all of our ideas before dismissing any. —Kitterman Marketing
  • 13. 1313 Good writing is just as much “nurture” as it is “nature.” Set good habits right from the start of your content creation efforts and you’re practically guaranteed to become more productive as you progress.  Cultivate the habit of short, frequent working sessions rather than long, tiring sessions. —Roger C. Parker  Our best productivity tips are early mornings, strong coffee, and a separate window for social media, to avoid distraction. —Outsider (a NYC agency)  Try working at times when there will be fewer distractions. For example, @SparkerWorks has considered getting started earlier in the day: “Nobody bothers you in the early morning!” —Sarah A. Parker CULTIVATE EFFICIENT WORKING AND WRITING HABITS11CMS (444
  • 14. 14 HOLD YOURSELF TO DEADLINES12 Deadlines help you set clear parameters for your content efforts, and can create a sense of urgency that keeps you focused and on-task during the content creation process.  Deadlines definitely help with productivity! Sometimes it’s hard to get started if there is no goal in sight. —Wyzowl  Consider creating mini-deadlines for the various tasks required for each project. This can help you create a sense of urgency and pace your progress. —Roger C. Parker
  • 15. 1515 Content creation takes dedication. If you want to earn the loyalty of your audience, you must hold yourself accountable for delivering on what you promise — even when the process gets challenging or you run into a stumbling block.  To be a productive writer, make yourself write. Good ideas often come after you’ve gotten started. —Anne Janzer  Every successful content marketer I know reads and writes daily. —Patrick Hayslett PRACTICE SELF-DISCIPLINE13
  • 16. 16 AVOID BEATING YOURSELF UP OR GETTING FRUSTRATED14 It’s not easy for writers to create something that’s “just right,” so it’s natural to stumble with phrasing or get stuck on an idea once in a while. When the words just aren’t flowing, don’t be afraid to take your time and clear your mind — and know that you can always make changes down the line.  Give yourself permission for that bad first draft. Don’t edit as you write — it will only slow you down. —Ronda Bowen  If something’s really not working, give yourself permission to step away. Come back to it tomorrow. Work on something else. —Sarah A. Parker
  • 17. 1717 A trick some writers use to structure a content effort is to write the ending first, then craft the rest of the story so that it leads to the intended conclusion. Starting each project with your desired results in mind can reduce the need for time consuming revisions and rewrites throughout the process.  Develop your positioning first so that the content will communicate the desired marketing messages. —Samuel J. Scott  I’ve begun asking project requesters to tell me how they plan to use content. No sense making something to sit in a drawer. —Danielle Poupore START WITH YOUR DESIRED RESULTS AND PURPOSE AND WORK BACKWARDS15
  • 18. 18 MAKE CONTENT CREATION PART OF YOUR ROUTINE16 Just like good habits make good writers, regular routines can help those writers mentally prepare for creating quality content—and for staying the course, even when other priorities start to compete for their time and attention.  Show up. Turning up at your computer consistently is the best way to be successful. —Ronda Bowen  Brainstorm, outline, write, write, write, proof, have someone else proof, edit, & promote! If you get stuck, take a break, and then go back. —Aya Fawzy  I look for easy parts of the post to write — such as lists or easy topics — to build momentum. —Roger C. Parker555
  • 19. 1919 If you find yourself working on a complex topic with a lot of ground to cover, or are struggling to find the right flow for your discussion, try creating a simple outline first. Organizing your thoughts in this way can help you see which points are essential and which ones can be left out, as well as how to structure the conversation in the most logical way.  Map the journey. Know where you’re starting, ending and [where] you’ll stop at along the way. —Jeremy Bednarski  First, I take notes by hand & organize a rough structure. Last thing is proofreading. Then proofreading again. —Danielle Poupore  Start your writing with an outline. Then write everything down as quickly as you can. Lastly, edit, edit, edit. —Heidi Cohen  After outlining what you are going to write and why, just get words on paper/screen. Don’t edit, just do a “brain dump.” —Traci Browne NOT SURE WHAT TO WRITE? TRY CREATING AN OUTLINE17
  • 20. 20 USE THEMES TO BUILD A SERIES OF RELATED CONTENT18 Another way to handle complex topics is to break them up into small, manageable bites. Start by coming up with a list of relevant themes, and then create a series of related content pieces that you can that you can distribute on a regular basis.  Series are about brevity. Series turn complex ideas into snacks. Series also multiply the SEO value of one big idea. —Nick Kellet  A series can be a great way to get started. It gives you a theme and a goal to build off of. Feels less daunting every week. —Kitterman Marketing  A blog series can help with productivity in that (hopefully) you can map it all out ahead of time. —Jeremy Bednarski  In terms of productivity, having an established series is really helpful to me. It’s great for when I’m stumped on topics. —Christina Grieves666
  • 21. 2121 Content doesn’t always have to be original to be powerful. At times, it’s more productive to use the content you’ve painstakingly created and focus your time on ways to repackage it in a new way, or for a new platform.  @crestodina writes, “You need to view content as atoms you can recycle & rearrange in different ways.” —Roger C. Parker  It’s just so easy to do. So many resources and potential for data and info overload. Curate, collate, focus. —Jacob Henenberg  Break up mega-topics into edible chunks. Use customer questions to guide series topics. —George Stenitzer REPURPOSE THE WHEEL, DON’T REINVENT IT19
  • 22. 22 KNOW WHAT TO SPIN OFF OR RECYCLE, RATHER THAN REJECT20 If an idea starts to lead you in a different direction, don’t switch gears right away. Instead, tuck it away it somewhere safe, and then come back to it after you’ve finished the content effort you are currently working on. If the new concept still seems valid when you revisit it, you now have a ready-made topic on hand for your next content effort.  I’m a narrow-minded content creator. If anything remotely veers from my main idea, it goes in queue to become its own piece. —Patrick Hayslett
  • 23. 2323 When all else fails… you are probably working too hard. Sometimes it’s best to just step away and take some time to clear your mind before returning to your content creation. You may even come up with a new idea or two when you give yourself a break, rather than trying to force creativity when you just aren’t “feeling it.”  When I’m finished, I put the post aside overnight. I need to proof it from a fresh perspective. —Roger C. Parker  Even a 5-minute break can help. Ever do find-a-word puzzles? Great for improving visual acuity. —Joanie Eppinga  Step away & do something physical that you’ll see immediate results from: Clean a coffee cup, wipe down a counter, stretch. —Sarah A. Parker TAKE BREAKS TO AVOID MENTAL FATIGUE21
  • 24. 24 THANKS FOR READING! Want more ways to increase your productivity without losing sight of your priorities? Download our collection of useful templates and checklists to make the content marketing process easier. And don’t forget to join our #CMWorld Twitter chats every Tuesday at 12 Eastern to learn from our fabulous content marketing community and share your own tips for success. Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013, and 2014 Inc. 500 company. Learn how to create a documented content marketing strategy, a key component for improving overall content marketing effectiveness.
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10 Χρόνια Global Management Challenge Ελλάδας

10 Χρόνια Global Management Challenge Ελλάδας PDF Print E-mail
Φέτος το Global Management Challenge γιορτάζει 10 χρόνια επιτυχημένης διοργάνωσης στην Ελλάδα!Μέχρι σήμερα 8.100 φοιτητές έχουν ζήσει τη μαγική εμπειρία του GMC, 75 οργανισμοί και επιχειρήσεις έχουν συνεργαστεί ενεργά με το GMC και έχουν βοηθήσει τους φοιτητές στα πρώτα επαγγελματικά τους βήματα, 46 Πανεπιστήμια, ΑΤΕΙ και Κολλέγια, από όλη την Ελλάδα και 21 Εκπαιδευτικά Ιδρύματα του εξωτερικού έχουν εκπροσωπηθεί στο διαγωνισμό και 4 κρατικοί φορείς (Υπουργείο Παιδείας & Θρησκευμάτων, Υπουργείο Ανάπτυξης & Ανταγωνιστικότητας, Γενική Γραμματεία Νέας Γενιάς, Ειδική Γραμματεία Ψηφιακού Σχεδιασμού) έχουν υπάρξει αρωγοί της εκπαιδευτικής πρόκλησης του διαγωνισμού στην Ελλάδα.

Ακόμη, 7 διακριθέντες φοιτητές έχουν λάβει υποτροφίες πλήρους φοίτησης στο Οικονομικό Πανεπιστήμιο Αθηνών (MBA International) και στο Πανεπιστήμιο Πειραιώς (MBA TQM), 37 Laptops, SONY Vaio, έχουν προσφερθεί στους διακριθέντες φοιτητές και 26 εκδηλώσεις σύνδεσης των φοιτητών με τον επιχειρηματικό κόσμο έχουν διοργανωθεί στο πλαίσιο του GMC Ελλάδας.

Συνολικά 9 αποστολές της Ελληνικής ομάδας, έχουν εκπροσωπήσει τη χώρα μας στο Διεθνή Τελικό με 1 Ελληνική Ομάδα, την ELPE-compass να κατακτά την 5η θέση διεθνώς το 2012!

To Global Management Challenge Greece συνεχίζει δυναμικά την πορεία του στην Ελλάδα, προετοιμάζοντας τον 10ο Διαγωνισμό Ελλάδας Global Management Challenge, που θα ξεκινήσει το Φθινόπωρο του 2014 και θα κορυφωθεί τον Απρίλιο του 2015 με το Διεθνή Τελικό που θα πραγματοποιηθεί στην Πράγα της Τσεχίας.


Δηλώσεις των Συνεργατών και Φίλων του GMC Ελλάδας για τα 10 χρόνια επιτυχημένης διοργάνωσής του!

Από τον επιχειρηματικό χώρο:

“Το Global Management Challenge είναι ένας διεθνής θεσμός, που δίνει σε νέους ανθρώπους την ευκαιρία να γνωρίσουν από κοντά τον κόσμο της επιχειρηματικότητας, να κατανοήσουν τις αξίες και τις προκλήσεις της, να αναπτύξουν στρατηγική σκέψη και δεξιότητες, να κάνουν περισσότερο ενημερωμένες και συνειδητές επιλογές σταδιοδρομίας.

Ο Όμιλος ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ στηρίζει με συνέπεια και υπερηφάνεια τη διεξαγωγή του διαγωνισμού στην Ελλάδα. Οι εξαιρετικές συμμετοχές και οι επιτυχίες των ελληνικών ομάδων, όλα αυτά τα χρόνια, επιβεβαιώνουν την αξία αυτής της επένδυσης. Ενισχύουν τη δέσμευσή μας στη στήριξη και την ενθάρρυνση των άξιων νέων ανθρώπων, οι οποίοι προσπαθούν, διακρίνονται, φιλοδοξούν. Πιστεύουμε ότι σε αυτά ακριβώς τα παιδιά, οφείλουμε να παρέχουμε κάθε δυνατή ευκαιρία και βοήθεια, ώστε να πρωταγωνιστήσουν στην ενδυνάμωση της ελληνικής επιχειρηματικότητας, αλλά και συνολικά στην ανάπτυξη της χώρας μας.”

Ευάγγελος Στράνης, Διευθυντής Εταιρικών Σχέσεων Ομίλου ΕΛΛΗΝΙΚΑ ΠΕΤΡΕΛΑΙΑ, 2014


“Η συμμετοχή στο διαγωνισμό GMC θεωρούμε ότι προσφέρει στους συμμετέχοντες φοιτητές μια δυνατή εμπειρία σύνδεσης με τον επιχειρηματικό κόσμο, εμπειρία πολύ χρήσιμη για να αποκτήσουν μια πιο στρατηγική προσέγγιση της λειτουργίας μιας εταιρείας. ΗJohnson & Johnson Hellas Consumer SA, ήταν χορηγός 3 ομάδων στον φετινό διαγωνισμό! Μέσα από αυτή τη συνεργασία, είχαμε την ευκαιρία να γνωρίσουμε ταλαντούχους νέους που επέδειξαν ιδιαίτερο ενδιαφέρον για τις επιλογές καριέρας που μπορείς να έχεις σε ένα μεγάλο οργανισμό που δραστηριοποιείται επιτυχημένα τοπικά και παγκόσμια σε καταναλωτικό, ιατρικό και φαρμακευτικό κλάδο. Οι φοιτητές φιλοξενήθηκαν στις εγκαταστάσεις μας, και ήρθαν σε επαφή με ηγετικά μας στελέχη που μίλησαν για τις προκλήσεις των ειδικοτήτων τους και τις ικανότητες που χρειάζονται στο σύγχρονο επιχειρηματικό περιβάλλον. Για εμάς, η συμμετοχή στον διαγωνισμό δεν είναι απλά μια χορηγία αλλά η καλλιέργεια μιας συμβουλευτικής σχέσης καριέρας μεταξύ εταιρείας και φοιτητών!”

Έρρικα Λαμπριανού, HR Director Johnson & Johnson Hellas Consumer SA, 2014


“Το Global Management Challenge αποτελεί μία προσπάθεια να φέρει τους νέους κοντά στην επιχειρηματικότητα και τα πανεπιστήμια κοντά στις επιχειρήσεις. Κάθε τέτοια προσπάθεια είναι καλό να στηρίζεται και να προωθείται από όλους όσους έχουν τη δυνατότητα να το κάνουν. Τα 10 χρόνια του διαγωνισμού αποδεικνύουν με τον καλύτερο τρόπο ότι στην Ελλάδα υπάρχουν πολλοί άνθρωποι που στηρίζουν τέτοιες πρωτοβουλίες, νέοι που έχουν όνειρα, πανεπιστήμια που κάνουν αξιέπαινη δουλειά και επιχειρήσεις που συμβάλλουν στην ανάπτυξη της επιχειρηματικότητας στη χώρα μας. Εύχομαι κάθε επιτυχία τόσο για το διαγωνισμό, όσο και για τους ανθρώπους που συνεχίζουν να δημιουργούν με στόχο ένα καλύτερο μέλλον για τη νεολαία μας και κατ’ επέκταση για τη χώρα μας.”

Γιάννης Κουτράκης, Area HR Leader, South East Europe, IBM, 2014


“Μέσω της συμμετοχής στο Global Management Challenge, οι φοιτητές έχουν την ευκαιρία να δοκιμάσουν τις θεωρητικές τους γνώσεις σε συνθήκες πραγματικού επιχειρηματικού περιβάλλοντος. Το περιβάλλον αυτό σήμερα χαρακτηρίζεται από αυξημένη αβεβαιότητα και πολυπλοκότητα. Δεδομένου ότι, ως Accenture, η αποστολή μας είναι να βοηθάμε τις επιχειρήσεις να βελτιστοποιούν τις επιδόσεις τους, κατανοούμε πόσο σημαντικό είναι για τους φοιτητές να αποκτήσουν εμπειρία στη διαμόρφωση στρατηγικής και στη λήψη αποφάσεων, βάσει ρεαλιστικών σεναρίων.

Στα δέκα χρόνια παρουσίας του στην Ελλάδα, ο διαγωνισμός Global Management Challenge συμβάλλει σημαντικά στην ουσιαστική εκπαίδευση των φοιτητών και στην καλύτερη προετοιμασία τους για τις απαιτήσεις της αγοράς εργασίας. Εύχομαι ολόψυχα ο διαγωνισμός να συνεχίσει να εξελίσσεται, γιατί πρωτοβουλίες όπως το Global Management Challenge μας επιτρέπουν να αναδείξουμε τη νέα γενιά managers.”

http://www.globalmanager.gr/

Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff – both offline and online. Social media presents marketers with a unique opportunity to connect with their target audience, build a consistent brand image across channels, and generate more sales.

With 70% of marketers planning to allocate more budget to digital, social media advertising in particular, it’s time to start thinking innovation and integration to make your campaigns count and messages last forever. Take inspiration from these seven fashion brands blazing the trail for unique and innovative digital marketing campaigns, and use integration to breathe life into your own marketing campaigns.

Adidas

At the forefront of social media innovation is sport brand Adidas, who constantly hit the right note with their campaigns. From lucrative sponsorship deals with sport stars that give Adidas the unique opportunity to connect sportspeople to their fans (as demonstrated by their use of the new Twitter DMs function) to an all-star World Cup campaign, Adidas are the front-runners in fashion on social media.

For their FIFA World Cup 2014 campaign, Adidas created a number of YouTube videos in collaboration with well-known football players such as David Beckham, Lionel Messi, and Pablo Armero to air throughout the tournament. Tweeting in several languages to engage with as many Twitter users as possible about different events during the games and created real-time visuals based on matches for their social channels. This was supported by the ‘All In Or Nothing’ commercials, that aimed to engage viewers by asking them to choose whether they were #AllIn or they give nothing. All this social media activity helped them achieve serious social growth. Adidas were the most talked about brand on social media during the World Cup, featuring in 1.59 million conversations, and they enjoyed a 5.2 million increase in followers across their social media channels. Even better, #AllIn was mentioned 917,000 times, making their campaign hashtag the most used brand hashtag on Twitter during the World Cup.

Key takeaway: The three pronged success formula; use a of a unique hashtag, combine it with real-time marketing, and captivating visuals to maximize engagement on your social media campaigns.

Topshop

British fashion retailer Topshop used social media to tie their offline/online efforts together during their fashion week campaigns, and with #AW15 London Fashion Week nearly over, they’ve certainly had some tricks up their sleeves to drive sales using Twitter. This isn’t the first time Topshop have created a front row experience for online shoppers and their social media audience. Topshop have been leading the way in digital innovation around fashion week since 2012, when they set up a live-stream of their catwalk show, enabling viewers to create a customizable catwalk selecting snippets of the catwalk they enjoyed, and share their favorite outfits in real-time on Facebook. They could also install an iTunes plug-in that let users download music straight from the catwalk.

Last year, Topshop invited customers to showcase their own looks on Instagram using the hashtag#TopshopWindow. All of these images were gathered together to be displayed on a triple-screen installation located in the window of Topshop’s flagship Oxford Circus store. All the photos combined created a fully interactive digital mosaic of aspiring fashionistas and was described as the ‘world’s first fashion show created by Instagram imagery’. An impressive use of user-generated content as part of a wider marketing strategy centred around London Fashion Week. Hats off to Topshop.

Key takeaway: Consider social media your inspiration for new and innovative ways to showcase your products.

Marc Jacobs

Marc Jacobs master social media by turning Tweets into currency, with campaigns that focus on driving footfall into their stores and pop-up shops. The #MJDaisyChain campaign saw the brand open a pop-up shop in London, where they created buzz for their Daisy fragrance. People could claim free deluxe samples of the Daisy perfume in exchange for Tweets using the hashtag, additionally the brand offered Twitter users a chance to win highly sought-after Marc Jacobs bags and jewelry for posting the most inspiring photos on Twitter with their unique hashtag. The real-time aspect of the campaign led to high volumes of people visiting the pop-up store, generating loads of buzz, and the brand achieved peak levels of organic reach.

Key takeaway: Generate positive buzz on social and increase the organic reach of a campaign by offering prizes and incentives in exchange for Tweets/posts.

Burberry

Burberry have a strong presence on social media and a firm affinity with Twitter marketing after allowing fashionistas to purchase items hot off the catwalk last September at London Fashion Week. Burberry commanded an 8% share of voice at last year’s #SS15 London Fashion Week, with over 8,000 Tweets sent about the brand – making Burberry the number one brand on Twitter during fashion week. Burberry uses social media to boost brand value and buzz around their Fashion Week collections.

Burberry’s team are seasoned professionals at creating campaigns that resonate with their audience. As part of a digital drive to highlight their expanding make-up collection, Burberry launched the ‘Burberry Kisses’ campaign, in collaboration with Google. Find out more about the tech behind the campaign here. Not only did the project require a dedicated subdomain, but Burberry extended the online campaign into offline territory by branding the US shop windows to match the ‘Kisses’ campaign theme.

Key takeaway: Make sure your campaign messages resonate with your audience by reaching them everywhere – marry up offline and online channels for a truly integrated campaign.

Gap

Global brand Gap understand the power of a good bargain. Though arguably one of the most recognizable fashion brands in the world, Gap enticed even more customers by teaming up with Groupon to create an irresistible deal: $50 worth of Gap apparel for $25. Gap used social media channels such as Foursquare to promote these deals and offers to new customers, and from this campaign alone 441,000 groupons were sold – bringing in profit of around$11 million. Gap’s Senior Director of Media cited their use of sites like Groupon and social media as a way of reaching new customers, and trying “to reach them in ways that are part of their everyday so that it becomes like a conversation.”

Key takeaway: Be where your audiences are, reach new audiences with different channels and provide incentives and discounts to further entice customers.

Dior

Classic, iconic, and oh-so-stylish, Dior uses social media to tell a story that builds excitement around their TV spots. Charlize Theron is the golden girl for the J’Adore perfume commercials, and the latest social media campaign is based around Natalie Portman as a runaway bride for #ItsMissActually. Dior differ from other brands in that they use social media as part of wider campaigns to tell stories about their vision for the brand and engage their customer’s imaginations. With over 5.5 million Twitter followers and counting, this storytelling strategy is clearly working for them.

Key takeaway: Build a personality for your brand and use social media to tell your brand’s story.

Michael Kors

Named the top fashion brand on social back in 2013 for achieving a boost of 7 million new followers with Instagram, is any list of great fashion brands on social complete without Michael Kors? Michael Kors use social media to spread their brand vision across the globe, with campaigns such as #JetSetSelma which set out to encourage user-generated content and unite fans of the Selma bag across both online and offline.

Another great example of MK encouraging user-generated content on social media is their #WhatsInYourKorscampaign, which stretched across Twitter and Instagram, asking followers and fans to upload photos of what they’re carrying around in their beloved handbags. The brand followed up with the initial #WhatsInYourKors campaign, which began in 2013, by continuing to use the hashtag alongside style tips and advice. A clever way to recycle a unique hashtag for a long-term social media campaign.

Key takeaway: Encourage your audience to share content based around your brand values to foster engagement and reinforce those values.

http://www.socialbro.com/blog/steal-their-style-7-fashion-brands-bringing-life-to-their-digital-marketing

How the Cloud is Reshaping Small Business Productivity

Hello Small Business, my how you’ve grown. Look at you, optimizing opportunities in cloud computing and capitalizing on your own big data to make more strategic decisions.

Today, businesses of all sizes are realizing the benefits of cloud technology and how it improves the efficiency, productivity and functionality of business operations. The reality is, the percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, according to a study from consulting firm Emergent Research.

Taking a look at small businesses and the cloud, the Emergent Research study revealed 78 percent of small businesses (companies with less than 50 employees) will be fully adapted to the cloud by 2020 — up from 37 percent in 2014.

Though today’s small businesses are reporting using cloud-based applications chiefly for email, online banking and social media, the expansion of the small business community’s utilization of diverse cloud applications, tools and platforms is anticipated to greatly increase. As this trend grows, Emergent Research forecasts that cloud computing will completely change how small businesses operate by 2020 — as the small business landscape fully adapts to cloud computing.

cloud 2Why is The Cloud Great for Small Business?

With variable instead of fixed costs, it’s cheaper for small businesses to leverage the cloud. The cloud provides a flexible and scalable platform that greatly enhances a small company’s opportunities to manage, share and control its data.

Below are ways the cloud is reshaping small business productivity today — and why cloud computing may be the coolest thing to happen to small business since the filing cabinet.

Strong 24/7 Securitycloud4

The cloud gives today’s small businesses an affordable, expansive platform to store data securely. For many small businesses, the cloud adds a security that is unmatched, resulting in data back-up, decreased hacking vulnerability and protection from the latest cyber-security woes. The cloud gives small businesses a security infrastructure that streamlines operations while keeping data safe, allowing small businesses to operate safely 24/7.

Better Collaboration

When a business runs with powerful collaboration, everything from daily operations to exceptional customer service is managed and controlled. Collaboration lets a small business operate like a Fortune 500 firm, keeping clients informed, team members on task and mobile workers functional and effective throughout the business day.

The cloud delivers this degree of collaborative functionality to small businesses. With cloud computing in place, an enterprise can track, manage and schedule tasks 24/7, expanding business productivity and customer care greatly.

Big Boy Data Control

With cloud computing, small businesses can not only collaborate better — they can control their data better in the process. Since cloud computing keeps all data in one central location, all team members can access the data and documents required to stay efficient and on task throughout the business day — and beyond. Employees and managers can analyze projects and tasks with ease to determine more streamlined ways of doing business.

Since files are no longer trapped on one team member’s computer, business productivity can rise to new levels as professionals and teams can work on projects 24/7 whether in the office or at home on their tablets or smartphones.

cloud3Whew! Disaster Recovery

When a small business relies on a cloud-based service to store and manage its data, the days of complex disaster recovery headaches are over. Cloud computing adds security for small businesses, negating disasters caused by hacking and cyber threats.

In the event of a natural disaster, having data in the cloud means you don’t have to worry about power requirements, space considerations or physical barriers — your data is safe, stored and accessible from any mobile device. By migrating to the cloud, small businesses position their data to survive a disaster.

http://smallbiztrends.com/2015/01/cloud-2020-reshaping-small-business-productivity.html?tr=amaf

Τρίτη στην Αθήνα

Σε μία συντονισμένη προσπάθεια αναβάθμισης του κέντρου της πόλης μας ο Δήμος Αθηναίων επιστρέφει δυναμικά, μένοντας πιστός στις υποσχέσεις του για μία Αθήνα ελκυστική με οικονομική και εμπορική δυναμική.

Με στόχο να κρατήσουμε ζωντανό το ζωτικό ιστό της πρωτεύουσας, το ιστορικό και εμπορικό της κέντρο συνεχίζουμε την πρωτοβουλία μας με τίτλο «Βγαίνουμε Αθήνα».

«Βγαίνουμε Αθήνα» και προσκαλούμε τους κατοίκους, τους επισκέπτες και τους επιχειρηματίες του κέντρου να συμμετέχουν σε δράσεις πολιτιστικές, εκπαιδευτικές, σε δράσεις που ζωντανεύουν το κέντρο της πόλης, δίνοντας στον καθένα μας την ευκαιρία να στηρίξει έμπρακτα την κοινωνική και οικονομική ζωή της πόλης.

triti athina 2

Ο Δήμος Αθηναίων δεσμεύεται να κάνει την καρδιά του κέντρου της πόλης να χτυπήσει ξανά, ζωντανά, με φορέα τον πολιτισμό και την οικονομική δραστηριότητα της πόλης.

Ξεκινάμε ξανά, «Παρέα Κάθε Τρίτη στο Κέντρο της Αθήνας». https://www.cityofathens.gr/vgenoumeathina

Απολαμβάνουμε καφέ, γευόμαστε πρωτότυπα μενού και συνεχίζουμε για ποτό σε δημοφιλή μπαρ της πόλης.

Για όλη τη διάρκεια της δράσης μας τα συμμετέχοντα εστιατόρια, καφέ, μπαρ θα προσφέρουν προτεινόμενα μενού σε φιλικές τιμές:

  • 10€ Μενού
  • 2€ Καφέ
  • 5€ Ποτό
  • 12€ Κρασί (φιάλη)

-Το πρόγραμμα διαρκεί όλη μέρα.
-Κάθε κατάστημα προσφέρει το δικό του μενού.
-Η τιμή των 2€ περιλαμβάνει όλους τους καφέδες.

Για εκδήλωση ενδιαφέροντος συμμετοχής καλέστε στο τηλεφωνικό νούμερο: 210 5277564

Should Startups Offer Free WiFi to Customers?

A person enters your office building and looks to connect his smartphone to the Internet. In one instance, he is unable to surf the Net due to connectivity problems. In another, he can immediately connect with the Net by using the guest WiFi offered by your business.

Which will be the happier customer in this case?

The answer is obvious. The one who could connect to the Net through the guest WiFi offered by your business will be the happier person. And it will surely reflect in your business results as well.

For businesses, especially the already established ones, there are many benefits of offering free WiFi.

But should the start-ups offer free WiFi to their customers?

There are many things to ponder before deciding the answer to this question.

free 1

Won’t Cost Much

Internet is the basic necessity for any business these days. Even if yours is a startup, you will surely need the Net for proper functioning of your business. So, all you need to do to offer free WiFi to your customers is share the WiFi with your customers. And that is not as expensive or difficult as it might sound. All you need to do is extend the Internet connection, which you already have, into a WiFi hotspot. And if you have a satellite Internet service, which offers excellent performance without going down, you can always share it without any second thought. That can be a low-cost affair and is sure to earn high dividends for your business.

fre2

Easy Way to Collect Customer Information and Feedback

As a startup, you need to do a good bit of research about your customers. It will not be possible for you to deliver according to your customer’s requirements, if you are not aware of them. And this will mean that you won’t be able to place your products according to the likings of the customers. The result: your business will not be performing as well as it should.

By offering free WiFi to your customers, you can solve this problem. When they try to connect to the free WiFi, ask them to fill out a form. They should provide their feedback about your business and also answer a few questions. You can ask them questions, which will help you determine their likes and dislikes for the products and services that you offer. Once you get their view, you can plan your products and services accordingly and get the best results.

Can be a Great Marketing Ploy

Do you have anything special to offer to your customers? Are you going to offer a discount soon? Or something else in the short term? You need to let customers know about these offers. But as a startup, you might not have enough funds to run large advertisement campaigns to spread the word about it. So, what can you do?

Using the free Wi-Fi that you are offering in your store or office can be a great option. Whenever a customer logs in to the Net using the free Wi-Fi in your store, you can make him or her receive short advertisements about your business offerings. This can come in handy as it will ensure that all of the customers who have visited your store and have logged in to the Net using the WiFi connection there, are aware of the offers.

free3 NYC To Turn Some Of Its 12,000 Phone Booths Into Free Wifi Spots

Can Help to Spread the Word about Your Startup

One of the major benefits that you can get by offering free WiFi in your office or store is that it will help to spread the word about your business. And it’s extremely necessary for any startup. Those who are entering your shop or office might not be buying anything immediately. But if they come in and spend time using the free WiFi, you can expect them to return and also tell their friends and acquaintances about it.

Remember, people love the word ‘free’, no matter what it applies to. So, more and more people can be expected to visit your store if you offer free WiFi. This will surely act as a major marketing ploy for your business.

Offering free WiFi can be a great thing for any startup. It is surely one of the best ways to move a step ahead in competition. Besides, this free WiFi can also come in handy to maintain a lot of operations, such as surveillance and other functions, in the store. So, it’s always good for the startups to offer free WiFi to their customers to leverage the benefits from the action.

http://smallbiztrends.com/2015/01/offering-free-wifi-to-customers.html?tr=amaf
Free Wi-Fi Photo via Shutterstock

Updates

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