Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner.
Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads they ran. Here’s an infographic on its findings, with a written summary of some key facts below the infographic:
Among the findings:
- Of 2 million Super Bowl social mentions on Twitter and Facebook, Twitter was ahead with about 75% of them.
- McDonald’s was the most discussed advertiser.
- T-Mobile was the most engaged advertiser, meaning it responded back to people the most via social.
- McDonald’s, followed by Coca-Cola, Nationwide, Budweiser and T-Mobile had the most buzzing ads in terms of mentions.
- T-Mobile’s had that the most positive sentiment, 60%, while Nationwide had the worst at 45% negative.
- 77% of mentions happened via mobile devices.
- McDonald’s gained the top tweet when it promised to give away a Lexus NX for retweets.
- 68% of men were from men; 32 from women.