What are the types of Facebook pages and which category is right for your business?

In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories! The good news is you can change your page type later if you get it wrong, but getting it right from the start will mean Facebook automatically gives your business the most relevant information page to complete. This helps your fans find you or your business and find out what they want to know about you, and gives you the chance to share exactly what you want fans to know; plus it helps with your SEO (Search Engine Optimisation) to get more love from search engines like Google.

In this article you’ll find a detailed explanation of each of the Facebook page types to help you select the best match for your business… There are 6 Facebook page types, which look like this (screenshot below). Clicking on each one on the Facebook ‘create a page’ screen will show you a drop down list of categories to select from (get to the page by going to www.facebook.com/pages then click the grey ‘+Create Page’ button):FB 2 page types1 What are the types of Facebook pages and which category is right for your business?

 The Facebook business page types are:

  • Local Business or Place
  • Company Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Following is a detailed description of each page type as well as tips to help you decide which is right for your business. TIP: Make sure you read through all the page types before you decide as you may match more than one category or a particular page type might not seem like the best match at first glance, until you go through the category list:

The Local Business or Place Facebook page type explained

FB 3 local business What are the types of Facebook pages and which category is right for your business?

If you have a ‘bricks and mortar’ store and want people to physically visit you, click the Local Business or Place page type.

TIP: If you have an online business or store then ‘Company Organization or Institution’, or ‘Brand or Product’ will be a better match for you (more about these types of Facebook pages follow below).

Once you click the ‘Local Business or Place’ square, you’ll be able to ‘choose a category’ (shown in the screenshot above).

A long list of business categories is provided to select from, including:

      • Attractions/Things To Do
      • Bank
      • Bar
      • Book Store
      • Concert Venue
      • Food / Grocery
      • Hotel
      • Local Business
      • Movie Theatre
      • Musuem/Art Gallery
      • Outdoor Gear/Sporting Goods
      • Real Estate
      • Restaurant / Café
      • School
      • Shopping / Retail
      • Spas/Beauty/Personal Care and many more.

TIP: If you can’t find something relevant from the category list choose ‘Local Business’ instead.

The ‘Local Business or Place’ page type gives extra info page options for you to fill out, including your open hours, parking options and the ability for people to ‘check in’ using Facebook Places when they visit you in person. A count of people who have checked in will appear on your page next to your Like (fan) count.

Once you’ve selected your best match page type category, complete the boxes below:

      1. Type your company name in ‘Business or Place’
      2. Fill in your ‘Street Address’
      3. Enter your town / city / state into the ‘City/State’ box
      4. Type your post code or zip code in the ‘Zip Code’ box
      5. Enter your phone number in the ‘Phone’ box
      6. Tick the ‘I agree to Facebook Page Terms’
      7. Click ‘Get Started’

TIP: You will be able these fields later in case you make a mistake or your address or contact details change.

The Company Organization or Institution Facebook page type explained

FB 3 company page What are the types of Facebook pages and which category is right for your business?

If your business isn’t the type that needs to attract foot traffic to your physical premises, or you have more than one location which may have a variety of addresses and open hours (such as a franchise); then Company Organization or Institution is usually the better page type to choose compared to Local Business or Place.

You can add the ability for people to check in using Facebook Places to your page after set-up (whereas the Local Business of Place page type includes Facebook Places automatically for you as part of setup which is a lot simpler and faster).

Once you’ve clicked this square, you’ll be given a list of business page categories to select from, which include:

      • Automobiles and Parts
      • Church
      • Company
      • Computers/Technology
      • Consulting/Business Services
      • Cause
      • Food/Beverages
      • Health/Beauty
      • Insurance Company
      • Internet/Software
      • Legal/Law
      • Non-Profit Organization
      • Retail and Consumer Merchandise
      • Media/News/Publishing
      • Travel/Leisure and many more.

TIP: If you can’t find a specific category to match your business, select one of the general categories – Company, Organization or Small Business – depending on which is the best match for how your customers see you, or how you want them to see you.

Once you’ve found the best match category:

      1. Enter your business name in the ‘Company Name’ box
      2. Tick that you agree to the Facebook Page Terms
      3. Then click the ‘Get Started’ button

TIP: If you’re a purely eCommerce business, only sell online and only through your own website (ie: your products are not sold on other people’s websites or stores); then select this category rather than Local Business or Place or Brand or Product page types. If your products are sold through multiple websites, resellers and/or retailers then the Brand or Product page type may be a better match (see below).

The Brand or Product Facebook page type explained

FB 4 brand product What are the types of Facebook pages and which category is right for your business?

If your products are sold through more than one website or stocked by more than one reseller / retailer (or will be in the future), select the ‘Brand or Product’ page type.

This is the right page type for products with brand names and is where the likes of Apple, Coca Cola, Maybelline and Adidas hang out.

Start by selecting your best match page category, which includes:

      • App
      • Appliance
      • Baby Goods/Kids Goods
      • Cars
      • Clothing
      • Electronics
      • Food/Beverages
      • Furniture
      • Games/Toys
      • Health/Beauty
      • Jewelry/Watches
      • Kitchen/Cooking
      • Pet Supplies
      • Vitamins/Minerals and many more.

TIP: If you can’t find the right category choose Product/Service but do make sure you check out the categories under other page types first in case another page type has a closer match category for your business.

Once you’ve selected your category:

      1. Enter your brand or product name
      2. Tick that you agree to the Facebook Page Terms
      3. Click the ‘Get Started’ button

The Artist, Band or Public Figure Facebook page type explained

FB 5 public What are the types of Facebook pages and which category is right for your business?

If your page will be focused on and/or promoting you or if you’re an artist or a band, this is the right page type to select.

Click the ‘choose a category’ box and a long list of page categories is provided, including:

      • Actor/Director
      • Artist
      • Athlete
      • Author
      • Business Person
      • Chef
      • Coach
      • Doctor
      • Entertainer
      • Journalist
      • Lawyer
      • Musician/Band
      • Politician
      • Teacher
      • Writer and many more.

TIP: Depending on the category you choose, different information can be completed at the next stage. For example, if you select ‘Politician’ you’ll be able to complete information such as ‘political affiliation’ and ‘views’.

Once you’ve chosen your category:

      1. Fill in your name (or your band / character’s name)
      2. Tick that you agree to the Facebook page terms
      3. Then click the ‘Get Started’ button

TIP: If your page is intended to promote your book, the Entertainment page type (see below) is likely to offer a better match. For example, if you select the category ‘Book’ from the Entertainment category list, your info page will include the option of including your ISBN number.

The Entertainment Facebook page type

FB 6 entertainment facebook page type What are the types of Facebook pages and which category is right for your business?

This category is for you if you’re business is classed as entertainment, such as a TV show, movie, book, radio station or magazine.

Click the ‘choose a category’ box and select from the options Facebook provides, which include:

      • Album
      • Book
      • Concert Tour
      • Library
      • Magazine
      • Movie
      • Radio Station
      • Record Label
      • Sports Venue
      • TV Channel
      • TV Show and many more.

Once you’ve selected your best-match category for your business:

      1. Type in the name of your station / book /  show etc
      2. Tick the ‘I agree to Facebook Page Terms’ box
      3. Then click the ‘Get Started’ button

The Cause or Community Facebook page type

FB 7 cause or community facebook page type What are the types of Facebook pages and which category is right for your business?

The last page type is Cause or Community, but unlike the other types there is no drop down of categories to select from.

If you’re a not-for-profit or charity organisation, I’d therefore recommend you check out the options you have if you selected ‘Local Business or Place’, ‘Company Organization or Institution’ and ‘Brand or Product’ instead.

Categories like:

      • Non-Profit Organization
      • Cause
      • Health/Medical/Pharmaceuticals

are all under Company Organization or Institution which might be a better match for you.

Also look for:

      • Community/Government
      • Church/Religious Organization
      • Education
      • Health/Medical/Pharmacy
      • Hospital/Clinic

which are all under the Local Business or Place page type.

It’s worth carefully going through the list of each page type (just click on each square to view the categories) to find your perfect match, as having the right category can be more important versus the most relevant page type, as it’s your category that defines the information boxes Facebook asks you to complete after you’ve clicked ‘Get Started’.

I hope going through a more detailed explanation of each of the Facebook page types has helped you decide what’s best for your business.

By far the best way to increase your “Likes” & keep those who have “Liked” your page engaged, is to create competitions and promotions.

We’ve created a tool that you can use to create competitions and promotions for your Facebook page & website.

To give it a go for free, click here.

PS – If you found this article helpful, please consider sharing it using one of the share options at the top of this page or following below. Thank you in advance 🙂

– See more at: http://www.marketinggum.com/types-of-facebook-pages-for-business/#sthash.Vgt7Y72d.dpuf

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